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Published byEddie Eakin Modified over 10 years ago
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The word Pepsi comes from the Greek word "pepse”, which is a medical term, describing digestion and the food dissolving process within one's stomach.
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Founder was North carolina in 1965. Introduced named as Brad drink. Peps and kola nuts use for preparation
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In 1985 A Proposal With R.P Goenka Group Was Rejected By Govt. PepsiCo Came to India In 1989. Revenue- $65 Billon It Distributed More Then 200 Countries 37 Beverage Plant And 3 Food Plant
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CEO-(India food)- Praveen Someshwar CEO (India beverages)- Goutam Mukkavilli CHAIRMAN-(PepsiCo india region)- Manu Anand
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PEPSICO food Beverage s (Frito-Lay ) KURKURE LAY’S LEHAR NAMKEEN QUAKER OATS UNCLE CHIPPS ALIVA PEPSI 7UP MOUNTAIN DEW NIMBOOZ SLICE TROPICANA MIRINDA AQUAFINA
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Product Line Product Category Soft DrinkSliceMirinda Refreshment DrinkPepsi7upMountain Dew NimboozDiet Pepsi Fruit JuiceTropican a Tropicana Twister Drinking WaterAquafina Sport DrinkGatorade SnacksKurkureLay’sLeher Namkeen Uncle Chips AlivaOats TeaLipton
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Younger Audience And Those Who Are Young At Heart Pepsi Positioned Itself As The Drink For The New Generation.
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Point Of Parity Of PepsiCo Is Producing Soft Drink, Refreshment Drinks And Drinking Water Point Of Difference Of PepsiCo Is Producing Snacks Item,Juice And Oats
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In 2011, The Retail Carbonated Drinks Market In India Was Worth Rs 63.4 Billion 1.8 Billion Litres In Volume. Pepsi Topped The Market Share List With A 15.6 Per Cent Share, 7up Was Placed In The Sixth Position With A Market Share Of 5.5 Per Cent.
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