1. Server Modernization Speaker Title Org/contact info

2. Agenda & Objectives To show you how Microsoft and Windows Server 2008 R2 can help you achieve your IT goals Explore ways to help you maximize your IT resources The Microsoft Picture IT Challenges and Goals Product highlights The Optimized Datacenter Project

3. Microsoft Solutions for an Optimized Datacenter

4. “We looked at VMware but decided against it because we wanted to benefit from the end-to-end integration that Microsoft virtualization and management technologies will provide us.” —Pontus Blomkvist, Service Design Manager, Banverket Integration with Existing Infrastructure Integrated Solutions Integration with Business Applications Cross-Platform Interoperability through Management Integrated Technologies

5. Energy Costs Lower Budgets System Complexity Evolving Business Needs Server Sprawl Addressing Datacenter Challenges R2 Power Management Power & Consolidation Simplified Management and Automation Enable Anywhere Access Hyper-V Scalability Advanced Hardware Support

6. WINDOWS SERVER 2008 R2 Live Migration of running VMs Support for 64-cores, 1 TB RAM and 256 VMs Integrated RDS/VDI for unified virtual management Support for SuSE, Red Hat and Solaris Also, SCVMM can manage ESX WINDOWS SERVER 2008 R2 Live Migration of running VMs Support for 64-cores, 1 TB RAM and 256 VMs Integrated RDS/VDI for unified virtual management Support for SuSE, Red Hat and Solaris Also, SCVMM can manage ESX SITUATION TODAY Difficult management of high-density VM sites Limited hardware resources per VMs Lack of unified virtualization architecture Limited VM client support Difficult end-to-end management SITUATION TODAY Difficult management of high-density VM sites Limited hardware resources per VMs Lack of unified virtualization architecture Limited VM client support Difficult end-to-end management Virtualization with Hyper-V & RDS With virtualization, we will save about 50 percent of our annual energy budget for cooling and electricity. Virtualization saves us on hardware and labor. We also save on software licensing fees. And we can save money by creating and managing virtual test environments for some applications with our development group. - LukOil Oil Company

7. Feature Overview Processor Power Management (PPM) Core Parking Centralized Storage Reduction in Power & Cooling costs (+6%) Feature Overview Processor Power Management (PPM) Core Parking Centralized Storage Reduction in Power & Cooling costs (+6%) Power Management Increase productivity and reduce footprint Lead by example Built in energy efficiency Resource optimization Guidance & education Centralize control Analyze operations Monitor goals WINDOWS SERVER 2008 R2 Processor Power Management (PPM) Core Parking Centralized Storage Reduced Power & Cooling costs (+6%) WINDOWS SERVER 2008 R2 Processor Power Management (PPM) Core Parking Centralized Storage Reduced Power & Cooling costs (+6%) SITUATION TODAY Only basic server power management Proliferation of disparate hardware Lack of power reporting SITUATION TODAY Only basic server power management Proliferation of disparate hardware Lack of power reporting REDUCE REDUCE MANAGE MANAGE RETHINK RETHINK Over time, however, the company expects to benefit from reduced power consumption and costs. “Because of our size, we can realize significant gains by managing power more efficiently,” says Buckingham. “The electricity billing in our data centers is based on metered power, and we can reduce our monthly bills if we control power consumption with Windows Server 2008 R2.” - MySpace.com

8. Scalability & Reliability WINDOWS SERVER 2008 R2 Scaling Out Flexible management features & emphasis on virtualization Scaling Up In-box support for the latest CPU, storage and networking technologies WINDOWS SERVER 2008 R2 Scaling Out Flexible management features & emphasis on virtualization Scaling Up In-box support for the latest CPU, storage and networking technologies SITUATION TODAY Lack of advanced hardware support Disparate systems for advanced hardware and server solutions Lack of unified management infrastructure SITUATION TODAY Lack of advanced hardware support Disparate systems for advanced hardware and server solutions Lack of unified management infrastructure Employee productivity has improved so much that he was able to defer hiring additional sales and management personnel this year. “The $120,000 to $150,000 a year it would cost to fund these positions now goes straight to our bottom line or gets distributed to current employees to help preclude layoffs in the future. - Convergent Computing

9. WINDOWS SERVER 2008 R2 Best Practice Analyzers across server roles PowerShell and PowerShell-enabled management tools Expanded R2 management tool portfolio & System Center suite availability WINDOWS SERVER 2008 R2 Best Practice Analyzers across server roles PowerShell and PowerShell-enabled management tools Expanded R2 management tool portfolio & System Center suite availability SITUATION TODAY Increased need for organizational resource reporting Too many manual tasks Complex monitoring and event reporting Multiple management tools SITUATION TODAY Increased need for organizational resource reporting Too many manual tasks Complex monitoring and event reporting Multiple management tools Automation & Reporting Using Windows Server 2008 R2, we accomplished a whole year’s worth of IT projects in the first quarter of 2009—even in this tight economy…We couldn’t be more pleased. - Convergent Computing

10. With DirectAccess, CCO is saving about $40,000 a year by eliminating its VPN and all its associated hardware, software, licensing, and carrier charges - Convergent Computing MARKET OPPORTUNITY IDC projects the total VPN Security Solutions market to go to $2.9 billion by 2013. Direct Access requirement for Windows 7 and Windows Server 2008 R2 will drive demand for new PC and Server HW. Direct Access allows customers to avoid purchasing and managing additional VPN HW, SW, and carrier charges. MARKET OPPORTUNITY IDC projects the total VPN Security Solutions market to go to $2.9 billion by 2013. Direct Access requirement for Windows 7 and Windows Server 2008 R2 will drive demand for new PC and Server HW. Direct Access allows customers to avoid purchasing and managing additional VPN HW, SW, and carrier charges. FEATURE OVERVIEW Comprehensive anywhere access for Windows 7 and Windows Server 2008 R2 Seamless, always-on, secure connectivity; no separate client software required Utilizes networking technologies already in Windows Server 2008 No separate action required to connect to corpnet while remote. Corpnet is simply there. Leverages policy-based network access Enables desktop management regardless of client location. FEATURE OVERVIEW Comprehensive anywhere access for Windows 7 and Windows Server 2008 R2 Seamless, always-on, secure connectivity; no separate client software required Utilizes networking technologies already in Windows Server 2008 No separate action required to connect to corpnet while remote. Corpnet is simply there. Leverages policy-based network access Enables desktop management regardless of client location. DirectAccess

11. Application and data access over WAN is slow in branch offices Slow connections hurt user productivity Improving network performance is expensive and difficult to implement Caches content downloaded from file and Web servers Users in the branch can quickly open files stored in the cache Frees up network bandwidth for other uses Branch Office Network Performance Make Users Productive Anywhere Using the BranchCache™ features in Windows Server® 2008 R2 and Windows 7, CCO has simplified remote connection to its network and speed the downloading of important files. It has cut costs by eliminating its virtual private network and has seen a 43 percent savings in wide area network (WAN) bandwidth. - Convergent Computing

12. Familiar and Supported Consistent User Interface Reduced training costs Leverage existing IT skill sets Empower Your Team Tools, Guidance, Training “Microsoft tools offer a consistent look and feel … For IT, this simplifies management. For business users, that contributes to increased productivity.” - Dan Wakefield, IT Operations Manager, Enterasys Multiple Service Options Tailored Services Offerings & Trusted Partners

13. Windows Server 2008 R2 Deployment Tools PLAN Windows 7, Windows Server 2008 and Hyper-V Security Guide Infrastructure Planning and Design Guides (IPD)

14. SVAM IT Enterprise Management Offering Portfolio Microsoft Service Offerings Simplify systems management, enabling you to spend less time and budget on maintaining your systems Enable… Proactive monitoring Capacity Mgt of Systems & Apps Attainment of Service Level Goals Enable… Proactive monitoring Capacity Mgt of Systems & Apps Attainment of Service Level Goals Mobile Device Management Clearly Defined Engagement Scope Configuration Management End to End Monitoring Maximize cost savings and improve business continuity through seamless physical and virtual management, interoperable tools, and a familiar platform Server Virtualization w/Advanced Mgt Lower cost of managing devices Improve compliance Implement best practices to simplify mobile device management Lower cost of managing devices Improve compliance Implement best practices to simplify mobile device management Facilitate server virtualization and IT management roadmaps Flexible to meet your business needs and circumstances

15. Microsoft Optimized Datacenters House hundreds of thousands of servers Thousands of new servers deployed each month Most recent datacenter: ~500,000 square feet, 27 megawatts MICROSOFT GLOBAL FOUNDATION SERVICES Reduce Costs Increase Agility Guiding Principles Smart Growth Measurable Efficiency Global Trust

16. Next Steps Step 1 Complete an IO assessment Step 2 Find out more about Optimization solutions Step 3 Use the Solution Accelerators to plan for Optimization projects Step 4 Talk to a Microsoft partner about optimizing your datacenter

17. Unprecedented synergies with client OS Anywhere access Increased server consolidation Greater administrative control Summary Rich Web-based experiences Performance and scalability enhancements

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19. LICENSING RULES: Every running instance of the server software may only run on an already licensed server. Every user or device that directly or indirectly accesses or uses instances of the Windows Server 2008 server software requires the purchase of a Windows Server 2008 Client Access License (Windows Server CAL). A Terminal Services 2008 CAL or a Remote Desktop Services CAL is required, in addition to a Windows Server 2008 CAL, to use the Remote Desktop functionality of the server software. An External Connector license can be acquired for external users’ access in lieu of individual CALs. Windows Server 2008 R2 – Core Product Offerings ProductChannelsLicenseRunning Instances in Physical and Virtual Operating System Environments (POSE/VOSE) StandardRetail, OEM, VL, SPLA Server + CAL SPLA – Processor or SAL 1 instance per license, either in the POSE or VOSE (if running in the VOSE the POSE can only be used to manage the VMs) EnterpriseRetail, OEM, VL, SPLA Server + CAL SPLA – Processor or SAL 4 instances per license, 1 + 4 (if running 4 instances in the VOSE the instance in the POSE can only be used to manage the VMs) DatacenterOEM, VL, SPLAProcessor + CALUnlimited instances per license, 1 POSE + unlimited VOSE Itanium Based Systems OEM, VLProcessor + CALUnlimited instances per license, 1 POSE + unlimited VOSE WebRetail, OEM, VL, SPLA Server license1 instance per license, 1 POSE or 1 VOSE FoundationOEMServer LicenseOnly licensed to run in the Physical Operation System Environment External ConnectorVLExternal ConnectorNA Windows Server 2008 CAL Retail, OEM, VL, SPLA VL – CAL SPLA –Windows Standard or Enterprise SAL NA Terminal Services - Remote Desktop Services CAL Retail, OEM, VL, SPLA, ISVR VL – TS CAL SPLA - TS SAL NA Windows Server 2008 Terminal Services External Connector VLExternal ConnectorNA 2008 R2 Product Line Updates Notable Changes ProductsChangeExplanation Windows Server 2008 CAL No WS 2008 R2 CALs were created, WS 2008 CALs can be used to access either WS 2008 or WS 2008 R2 servers Want to further enable use of virtual instance with running instance in the physical OS. “w/o Hyper – V” editions Removal of all “w/o Hyper-V” editions In a move to simplify price list and product ordering for customers and partners. CAL Requirement when using WS 2008 to host VMs When Windows Server 2008 is only running the Hyper-V role, the requirement to upgrade to WS 2008 CALs is not initiated. The CAL upgrade requirement will be initiated if any additional server roles are running on the Server. This change puts WS 2008 on a level playing field with the Windows Hyper-V server and other Hypervisors which are able to manage virtual machines without requiring a customer to upgrade to WS 2008 CALs Remote Desktop Services The latest version of the Terminal Services (TS) CAL is being renamed to Remote Desktop Services CAL. Both TS CAL and RDS CAL can be used for both WS2008 TS and WS2008 R2 RDS. Terminal Services is adding features to provide a centralized desktop delivery architecture that enables desktop environments to run and be managed on virtual machines within one centralized server. To reflect these broader capabilities, the Terminal Services role will be renamed to “Remote Desktop Services” (RDS). FoundationNew OEM only product targeting small businesses with less than 15 users and that purchase low priced servers with 1 processor (1P) The low cost 1P hardware market is growing rapidly for our OEM partners were not able to sell our traditional WS products to this segment of customers.

20. You may either run one instance of the server software in the physical OS environment (POSE) or one instance in a virtual OS environment (VOSE) When running both instances, the instance of the server software running in the POSE may only be used to manage and service the operating system environments on the server. You may move instances of the server software to a server that is already properly licensed to support such added instance(s). You may run one instance of the server software in the POSE and up to four instances of the server software in VOSEs. When running all five instances, the instance of the server software running in the POSE may only be used to manage and service the operating system environments on the server. You may move instances of the server software to a server that is already properly licensed to support such added instance(s). You may move as many virtual instances of Windows Server software to a server running Windows Server 2008 R2 Datacenter or Windows Server 2008 R2 for Itanium-Based Systems and not have to be concerned about the number of running virtual instances. For Volume License and FPP customers, the actual license may also be reassigned to another physical server every 90 days.  Single purpose Web server software  Only for deploying Web pages, Web applications, Web services, Web sites, and POP3 mail serving  Server license only; and no CALs required  Now allows any type of database on the server with no limit on the number of supported users  Must be front-end server and Internet- accessible  Targeted for specific workloads; line of business applications, custom applications, and scale-up database workloads  Same license terms as Datacenter  Same price as Datacenter Comparison By Server Role Server RoleEnterpriseDatacente r Standar d ItaniumWebFoundatio n Web Services (IIS)  Application Server    Print and Document Services    Hyper-V   Active Directory Domain Services    Active Directory Lightweight Directory Services    Active Directory Rights Management Services    DHCP Server    DNS Server    Fax Server    Windows Deployment Services    Active Directory Certificate Services 11  11 File Services 22  22 Network Policy and Access Services 33  55 Remote Desktop Services 44  66 Active Directory Federation Services   Windows Server Update Services (WSUS)     - Full  - Partial/Limited  - Not Available 1 – Limited to creating Certificate Authorities – no other ADFS features (NDES, Online Responder Service). See ADCS role documentation on TechNet for more information 2 – Limited to 1 standalone DFS root 3 – Limited to 250 RRAS connections, 50 IAS connections and 2 IAS Server Groups 4 – Limited to 250 Terminal Services Gateway connections 5 – Limited to 50 RRAS connections, 10 IAS connections 6 – Limited to 50 Remote Desktop Services connections