1. Reduce Your IT Costs

2. Microsoft’s Core Infrastructure Solutions NEXT GENERATION DESKTOP EMPOWERING SERVICES Desktop Datacenter CLOUD COMPUTING

3. Client Computing Choices

4. The Need for a Complete Desktop Strategy The desktop is more than just the Operating System Will consumer devices be allowed on your network? How will you support mobile devices? How will you manage the hardware lifecycle? How can users get to their environment from other PCs? How many images will you need to maintain? How will you handle migration? How will you provide access from anywhere? Do you know how many applications you have? How will you manage the application lifecycle? How will you provide data security on all devices? How will users access data from different PCs? Is data searchable across PCs, local networks & the cloud?

5. Implementing Your Desktop Strategy

6. Delivering on the Essential Capabilities Supporting ultimate flexibility with Windows 7, Desktop Virtualization, and System Center End-to-End Management Anywhere Access for Users Applications Application Virtualization Data and User Settings User State Virtualization Online and Offline Data and Applications cached locally Business Continuity Helpdesk Tools and Disaster Recovery Desktop Error Monitoring, Diagnostic and Recovery Toolset Security and Data Protection Protecting Local Systems AppLocker On the PC BitLocker On Portable Drives BitLocker To Go

7. Server Hosted Desktops with VDI Supporting always-connected workers with Virtual Desktop Infrastructure suites, Windows 7, and MDOP Data Security and Compliance Business Continuity Access from Highly Connected Devices

8. VDI Joint Solutions with Citrix Built on Windows Server Operating System Leverage existing tools and skills

9. VDI Joint Solutions with Citrix Superior functionality with significant cost differences Microsoft-Citrix VDI offering provides more value with features like integrated management VMware has no solution comparable to our Complete Desktop Centralization Offering which includes session-based desktop delivery VDI Offering The Complete Desktop Centralization Offering

10. Business Agility & Continuity Anywhere Access for Users Comprehensive Set of Solutions Choosing the Right Technology for Your Business Best For Benefits

11. Demo

12. Online Management & Security ++ (Service Subscription) (Client SA Subscription) (Subscription) Hosted by Microsoft Download from Microsoft All-In-One PC Management Solution

13. The Windows Optimized Desktop Saves Money Today Why stay on Windows XP?

14. Microsoft’s Core Infrastructure Solutions NEXT GENERATION DESKTOP EMPOWERING SERVICES Desktop Datacenter CLOUD COMPUTING

15. Datacenter Evolution Traditional Computing Private Cloud Public Cloud IT as a Service Just-in-time Provisioning & Scaling of Services on Shared Hardware

16. “We were surprised that so few code changes were necessary for successfully testing the system in the Windows Azure platform. We put a wrapper around what we already had, and everything worked fine.” Jones Pavan, Lead Architect, CCH Familiar and Consistent Platform Easily migrate applications from on-premises to hosted or public-cloud environments BENEFITS On Premises HostedCloud Services Provider Common Identity Common Developer Tools Common Management Leverage existing IT skill sets to extend, migrate, and scale IT services Reduce training costs with familiar and easy-to-use technologies Familiar and consistent server platform across on- premise, hosted, and public-cloud environments

17. Cloud Computing Landscape CUSTOMERSERVICE PROVIDERSGLOBAL PROVIDERS SaaS PaaS IaaS IT as a SERVICE

18. Microsoft Platform for Cloud Computing Server Platform On Premises – Private Cloud Hosters – Private / Public Cloud Services Platform Microsoft - Public Cloud Services Platform On Premises – Private Cloud Hosters – Private / Public Cloud

19. Microsoft Public Cloud – Services Platform Windows Azure Platform “Our first estimates show that we can reduce our TCO by a factor of 10. The software distribution system we built with Windows Azure is 10 times cheaper than our previous solution.” Elmar Stoecker, Director Portfolio Management, Siemens IT Solutions and Services Agility Respond quickly to business needs with software and services integration. Focus Invest in delivering services and value, not in managing technology infrastructure. Trust Enjoy a reliable and secure platform, hosted in best-of-class datacenters around the world. Flexibility and Control Host services in the cloud, or integrate with on-premises applications. Efficiency Deploy new solutions quickly, leveraging existing expertise and assets.

20. Usage Compute Time Average Inactivity Period “On and Off ““On and Off “ On and off workloads (e.g. batch job)On and off workloads (e.g. batch job) Over provisioned capacity is wastedOver provisioned capacity is wasted Time to market can be cumbersomeTime to market can be cumbersome Compute Time “Unpredictable Bursting““Unpredictable Bursting“ Average Usage Unexpected/unplanned peak in demandUnexpected/unplanned peak in demand Sudden spike impacts performanceSudden spike impacts performance Can’t over provision for extreme casesCan’t over provision for extreme cases Average Usage Compute Time “Growing Fast““Growing Fast“ Successful services needs to grow/scaleSuccessful services needs to grow/scale Keeping up w/growth is big IT challengeKeeping up w/growth is big IT challenge Complex lead time for deploymentComplex lead time for deployment Compute Time Average Usage “Predictable Bursting““Predictable Bursting“ Services with micro seasonality trendsServices with micro seasonality trends Peaks due to periodic increased demandPeaks due to periodic increased demand IT complexity and wasted capacityIT complexity and wasted capacity Workload Patterns Optimal for Azure

21. Microsoft Advantage for Cloud Computing Customer Case Study Kelley Blue Book sought a solution that would enable it to scale up quickly to meet the capacity demands of 13 million unique visitors each month. “Using Windows Azure… We will see $100,000 in savings each year—a number that will increase because we would normally continue to add servers to that data center as we grow.” Andy Lapin, Director of Enterprise Architecture, Kelley Blue Book Shifted focus to delivering new features Improved IT efficiency Reduced capital cost Meet capacity demands of Web site and reduce dependency hardware. Benefits

22. Microsoft Advantage for Cloud Computing Customer Case Study To enhance scalability of its services, Risk Metrics needed to support large bursts in computing activity over short periods of time. ““We’re using Windows Azure to meet the evolving needs of our clients. And with the … reduced levels of new investment required, we can consider solutions that might otherwise not have been possible.” Rob Fraser, Head of Cloud Computing, RiskMetrics Reduced new investment needs Enhanced services High reliability Elastic scaling, Empowered innovation Benefits

23. The Microsoft Public Cloud ~100 Globally Distributed Datacenters Quincy, WAChicago, ILSan Antonio, TXDublin, IrelandGeneration 4 DCs

24. Microsoft Platform for Cloud Computing Server Platform On Premises – Private Cloud Hosters – Private / Public Cloud Services Platform Microsoft - Public Cloud Services Platform On Premises – Private Cloud Hosters – Private / Public Cloud

25. Microsoft Private Cloud – Server Platform System Center Virtual Machine Manager Self Service Portal 2.0 Dynamic Provisioning Integrated Management Platform *1/3 rd the cost of VMware Manage across heterogeneous physical and virtual server environments Free turnkey solution enables Private Cloud Greater Business Agility Respond to business demands more effectively Manage Costs Shift from capital expenditures to lowering operational expenditures Reliability of Services Focus on solving business problems, not on infrastructure issues *Based on web store list prices – See comparison at www.microsoft.com/VMwarecomparewww.microsoft.com/VMwarecompare

26. “We can standardize the information coming to us; enabling an efficient decisions making process, permitting fast allocation of the requested environment, and ensuring we are prepared for the scalability needs of the project...we can scale our environment up and down faster and get more projects into the cloud.” - Damian Flynn, Applications Architect, Corporate IT Core Team, Lionbridge Microsoft Private Cloud – Server Platform System Center Virtual Machine Manager Self Service Portal 2.0 A turnkey solution for private cloud infrastructure Configuration and allocation of datacenter resources Customization of virtual machine actions: Business unit on-boarding: Infrastructure request and change management: Self-Service provisioning: System Center Virtual Machine Manager Self Service Portal 2.0 Self-Service Multi-Tenant Scalable Elastic Metered by Use

27. Microsoft Private Cloud – Server Platform System Center Simplify with integrated physical, virtual and cloud management Improve agility with private cloud computing infrastructure Optimize service delivery across datacenter infrastructure and business critical services

28. Windows Server 2008 R2 SP1 Microsoft RemoteFX leverages the power of virtualized graphics resources and advanced codecs to recreate the fidelity of hardware-assisted graphics acceleration, including support for 3D content and Windows Aero, on a remote user’s device. This allows for a local-like, remote Dynamic Memory allows the allocation of a range of memory (min and max) to individual VMs, enabling the system to dynamically adjust the VM’s memory usage based on demand. This provides more consistency in system performance enabling better manageability for administrators

29. Microsoft Private Cloud – Server Platform Enrollment for Core Infrastructure (ECI) Simplicity License all products together on a per processor basis Cost Savings Acquire all products at a lower cost Flexibility Choose the right scale and capabilities to meet needs as the environment changes Datacenter - Highly virtualized Enterprise - Lightly virtualized Standard - Basic workloads or one virtual instance Core Infrastructure Server Suites

30. Demo

31. Microsoft Platform for Cloud Computing Server Platform On Premises – Private Cloud Hosters – Private / Public Cloud Services Platform Microsoft - Public Cloud Services Platform On Premises – Private Cloud Hosters – Private / Public Cloud

32. Physical Control - Geographic Proximity Regulatory Compliance - Data Sovereignty Microsoft Cloud – Services Platform Azure Appliance Azure Service in your Datacenter Windows Azure & SQL Azure On Premises / Hosters http://www.microsoft.com/windowsazure/appliance/

33. Start to Enable Cloud Computing Today Standardize on server platform leveraging Windows Server 2008 R2

34. Next Steps Step 2 Find out more about the Optimized Datacenter and other Optimization solutions Step 3 Use the Solution Accelerators to plan for Optimization projects Step 4 Talk to a Microsoft partner or Microsoft Services about optimizing your datacenter Step 1 Complete an IO assessment or use the Microsoft Assessment and planning (MAP) Toolkit

35. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.