1. RePri v Ben Livshits RISE Microsoft Research

2. users want a highly personaliz ed web experience

3. Personalization in the News 3

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7. service providers want to target users better

8. users are concerned about their privacy and tracking

9. Privacy in the News 9

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11. Privacy in the News 11

12. Privacy in the News 12

13. Privacy in the News 13

14. RePri v Relevant news Ad targeting Personalization better mobile browsing Privacy Miners

15. RePriv infers user interest profile as the user is browsing ODP categories are used to represent user interests

16. RePriv proposes a protocol for sharing information with sites to be used for personaliza tion

17. RePriv supports in browser extensions or miners to allow more personalization

18. RePriv Ben Livshits RISE Microsoft Research