1. BG Paul Lyonette Head of Mobile Advertising, EMEA palyonet@microsoft.com

2. BG Enabling our vision for brands Agnostic Reach all mobile users Multi-screen multiplier Unifying a fragmented media Action orientated Moving beyond the ad impression Partnership Align with the best   

3. BG With leading audience reach Source: comScore M:Metrics April 2010 (3 Months AVG.) 13+years old – active users * EMEA: measure by top 5 markets (France, UK, Germany, Spain, Italy) - Microsoft Mobile EMEA also available in 12 markets (BE, NL, SE, NO, FI, DK, CH) 26,585 24,554 15,739 6,804 6,032 Audience (000 UU) Across Europe*

4. BG Offering targetable, premium content Source: comScore M:Metrics April 2010 (3 Months AVG.) 13+years old – active users * EMEA: measure by top 5 markets (France, UK, Germany, Spain, Italy) - Microsoft Mobile EMEA also available in 12 markets (BE, NL, SE, NO, FI, DK, CH)

5. BG Mobile rich media Engage your audience