1. IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation. Netherlands: 0800 0205931 Finland: 0800 523119 Norway: 800 62121 Sweden: 020 1203203 Denmark: 80 404960 http://bingads.com/eu-agency

2. Drive growth for your business with Bing Ads IMPORTANT: Replace the Picture Placeholder above with Your Logo (2.5” wide x.5” high, 150 dpi). Delete this box when you are done.

3. Learn how you can IMPORTANT: ON EACH PAGE, Replace the Picture Placeholder below with Your Logo (2.5” wide x.5” high, 150 dpi). Delete this box when you are done.

4. Bing Ads is available on five continents

5. Yahoo Bing Network reach DenmarkNetherlandsNorwaySwedenFinlandEurope Unique searchers663,0634.2 M603,2811.3 M708,107114 M Monthly searches5.1 M42 M5.5 M9.9 M7.6 M1.5 B M = Millions; B = Billions 1. comScore qSearch (custom), March 2014.; the Yahoo Bing Network includes Microsoft and Yahoo sites in Europe. 2. comScore qSearch (custom), March 2014.

6. Those searchers are active at all times across multiple devices. Reach a valuable audience with search and mobile ads. At home Target searchers by location, time, demographics, and what they’re searching for to find your perfect customer. On the go Target your ads to specific device operating systems and promote your closest business location so customers can easily find you.

7. comScore Device Essentials, 21 Jan. 2013; UK, 2013 Future in Focus Report. http://www.comscore.com/Insights/Blog/2013_Digital_Future_in_Focus_Series

9. Features to refine your markets

10. 1. Internal data September 2012 vs. September 2013. 2. Internal data comparing to January 2013. 3. Italy, Spain, Netherlands, Denmark, Norway, Sweden, Finland Year over year clicks 1 Ad CTR since launch 2 +29% UK +50% France +54% Germany +29% New Markets 3

11. Custom study: sample of the Marin Global Search Index, customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner Network excluded. +88% Clicks The Eurozone

12. Sitelink Extensions allow you to add multiple links to your ads so searchers can jump directly to their page of interest and take action. You can enter up to 10 Sitelink Extensions for each campaign. These extensions apply to all ad groups and ads in your campaign. Proven success: UK users serving ads with Sitelink Extensions on Bing Ads have seen an average increase of 10 – 25% in their click-through rates. 1 1. Internal Microsoft study, UK, compared ads with Sitelink Extensions to ads without Sitelink Extensions, June 2013.

13. Location Extensions allow you to add your business address and phone number to your ads. 1. Assuming users have opted into location services on their smartphone. All clicks on Directions and the phone number cost the same as clicks on the ad title. Take it two steps further: Add a Directions link that when clicked, shows the route automatically to your business on Bing or Yahoo maps. 1 Step 1 Ad

14. 1 All clicks on the phone number cost the same as clicks on the ad title. Call extensions are available in the United States and United Kingdom on all devices. In all other Bing Ads markets, Call Extensions on smartphones only. Enable Click-to-call functionality so searchers can click the phone number in the ad to call your business directly. On smartphones: call with just one click. You can even make that the only action available. 1 Step 2 Ad

15. Just imagine: a user searches for a specific product and–voilà! Yours shows up right there in Bing search results. One click and the user is directed to your sales page to make the purchase. Please note: Product Ads Beta is currently in a closed beta test in the U.S. Only select advertisers have access. We expect it to be available to additional U.S. advertisers only in the coming months. No other markets planned at this time.

16. Alternatively show an image Deep links allow users to navigate deeper into your site straight from the ad. Embedded video shows alongside the ad and deep links

17. All clicks on the phone number cost the same as clicks on the ad title. Call extensions are available in the United States and United Kingdom on all devices. In all other Bing Ads markets, Call Extensions on smartphones only.

18. What’s the bottom line?

19. IMPORTANT: This slide needs edits. Customize this slide with your agency’s services, and delete these instructions. Agency Background Agency history and expertise Agency size (employees, billings) Specific vertical industry/location experience Biographies of key executives and potential member of your account team and their relevant experiences Call out certification and accreditation of individual team members Client References Examples of agency experience in the vertical market Case studies with results Clients information (average tenure, retention rate) Billing policies and terms Pricing structure (i.e. retainer, commission, time, spend or performance based) Higher value add services and fee Customer Support SLA terms Frequency of team phone calls, on-site visit and reports Training and onboarding services

20. IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.

21. © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.