1. And the winner is… ????

2. Advertising vs. PR By: Somesh Dwivedi Roll no. 102

3. Advertising; as we know it PR; as we know it Differences between the two Trends in CBE responsible for increasing inclination towards PR

4. Advertising; as we know it Our product is the best

6. Most people have a love/hate relationship with advertising.

7. The best ads are not only creative, they sell.

8. The aim of advertising is not to state the facts about a product but to sell a solution or dream.

9. Buffery is an integral component of modern advertising

10. Advertising rarely creates product purchase

11. Creating an effective ad campaign Linking the brand directly to a single benefit. “Eno on; acidity gone”

12. Create a character that expresses the product’s personality.

13. Developing a narrative with episodes centered on a problem and its outcome.

14. Public Relations Delivery of message through implied or explicit endorsement of a credible third-party media source.

15. PR is something you pray for rather than pay for

16. PR Vehicles News stories and Media Editorial coverage

17. Event & Sports Marketing

18. Cause - Related Marketing

19. Product Placement

20. Contests

21. Differences between advertising and PR Paid space or free coverage Creative control vs. no control Shelf life Wise consumers Creativity or a nose for news

22. Differences (contd.) In House or out of the town Target audience or hooked editor Limited or unlimited contract Special events Writing style

23. Advertising lacks credibility

24. Lack of Advertising ROI measures “Dude, if it doesn’t make cents; it doesn’t make sense”.

25. Steep rise in advertising clutter and noise

26. And the winner is… IMC

27. Thank you!