1. Hi-way Supermart Incorporated

2. ► Wholesaler/ Retailer of grocery and other food products ► Located in Montalban, Rizal ► Established on March, 2001 ► Target Market: Class C and D

3. History… ► small sari-sari store located in Cainta, Rizal inside a wet market ► Montalban was the relocation sites of numerous squatters in Manila and San Juan during the time of President Estrada ► Lease a 150 m 2 land in front of the public market and hired about 10 people ► After 8 years, we have about more than 50 people and now run two medium size stores around the Market area.

4. I. Mission/Vision ► No written mission/ vision statement

5. Core Values ► Honesty ► Dedication to the Job ► Care for the Customers ► Care for the Employees

6. 4C ► Cash Generation/ Revenue Enhancement ► Cash Preservation/ Protecting the Cash Flow ► Cost Leadership/ Cost Efficiency ► Customer Care/ Customer Center

7. Business Strategy ► Cost Leadership  Short term goal is to strengthen our ability to penetrate the market and create a reputation to be the lowest price and good service.

8. Proposed Vision To become the dominant player in the wholesale and retail food business in Rizal

9. Proposed Mission CriteriaEvaluation Customers  Absolute dedication to understanding and fulfilling our customers’ needs with the appropriate mix of service, reliability and price for each customer Products/Services  Our mission is to deliver exceptional vacation experiences through the world’s best known cruise brands Markets  We will be the superior choice and the acknowledged leader and innovator in the cruise travel industry worldwide. Concern for survival, growth & profitability  Ensuring sustainable and long-term increase in shareholder investment by maintaining double-digit growth and leveraging on operational efficiencies and synergies; Technology  An aggressive shipbuilding program which incorporates state-of-the-art technology, innovation and mechanical superiority; Philosophy  A professional organization which conducts its business honestly and with unquestionable integrity; Self-concept  cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea. Concern for public image  An organization focused in operating environmentally responsible ships and committed to preserving the purity of the crystalline waters we call home. Concern for employees  A work environment that rewards achievement, develops potential, motivates the collective spirit, and offers each employee superior opportunities for personal and professional growth.” Concern for nation- building  An organization focused in operating environmentally responsible ships and committed to preserving the purity of the crystalline waters we call home.

10. Relevance to the Environment ► The vision/mission statement should be inculcated into minds and hearts of all the employees ► This can be done through  Team building activities  Focus group discussion  Incentives