1. Business Plan Competition Presented by: Omar Shawky

2. Give a man a fish and you feed him for one day… Teach him how to fish and you feed him forever … Give a man a fish and you feed him for one day… Teach him how to fish and you feed him forever … Chinese Wisdom

3. Business Plan Competition The Idea of the Business Plan Competition The Idea of the Business Plan Competition Learning how to write a Business Plan Learning how to write a Business Plan Implementation: Writing the Business Plan Implementation: Writing the Business Plan Presenting the Business Plan in the competition Presenting the Business Plan in the competition

4. Key Questions for Business Planning 1- Where is the NEED? Idea Generation 2- What are your: Strengths, Weaknesses, Opportunities, Threats SWOT Analysis 3- Where do you want to go at the end? Vision 4- Whom do you live for? Mission 5- How to get to achieve your objectives?Strategy 4.1 How do you grow? Corporate Strategy 4.2 How do you compete? Business Strategy 4.3 How to implement? Functional Strategy 6- What do you need? Resources Needed 7- How do you measure performance? KPIs 8- How do you ensure sustainability? Corporatization

5. Business Planning Model Performance Actual Results Evaluation & Control Programs Budget Procedures Activities needed to accomplish a plan Cost of the programs Sequences of steps needed to do the job Objectives Strategies What results to accomplish when Plan to achieve mission & objectives Broad guidelines for decision making Mission Reasons for existence Environmental Scanning Policies Societal Environment: General Forces Task Environment Industry Analysis Internal Structure: Chain of command Culture: Beliefs, Expectations Resources: Assets, skills Competencies knowledge External Strategy FormulationStrategy Implementation Feedback Learning

6. Business Plan Competition Criteria 1- Market Analysis 2- Strategy Formulation 3- Implementation 4- Financial Modeling 5- Measuring Performance 6- Corporatization: Sustainability 7- Social Responsibility

7. 1- Market Analysis 1- Identifying the NEED of specific Targeted Group 2- External Analysis: Opportunities & Threats - Country: Political, Economical, Socio-Cultural & Technological Forces (PEST) - Industry: New Entrants, Competitors, Substitute, Buyers & Suppliers (Porter 5 Forces) 3- Internal Analysis: Strengths & Weakness - Company: Value-Chain Analysis 4- SWOT Analysis: How you capitalize on them How you avoid them How maximize them How minimize their effects Strengths Weaknesses Opportunities Threats Internal External

8. 2- Strategy Formulation 1- Vision: what do you want to be? 2- Mission: what do you exist for? 3- Objectives: SMART Short - Medium and Long Term 4- Strategies: - Corporate Strategy: How to grow? - Business Strategy: How to compete? - Functional Strategy: How to do it? Strategic Marketing Plan.

9. 3- Implementation 1- Action Plan: Programs needed to achieve the targeted objectives 2- Procedures: Sequences of the programs 3- Budgets for such programs 4- Tools & resources needed

10. 4- Financial Modeling 1- Projected Income Statement 2- Projected Cash Flow Statement 3- Projected Capital Expenditure 4- Projected Investments Required

11. 5- Measuring Performance (KPIs) 1- Measuring Profitability 2- Measuring Feasibility: Return on Investments 3- Measuring Market Penetration 4- Measuring Satisfaction

12. 6- Corporatization: Sustainability 1- Legal Structure 2- Organization Structure 3- Logo & Slogan 4- Team

13. 7- Social Responsibility 1- What target market will be your project benefit (non-financially) 2- What specific programs or action will your project perform to benefit such segment 3- How do you measure the effect? 4- How do you ensure sustainability?

14. Thank You & God Bless You Omar Shawky