1. Enroll America Two-fold Strategy Our Mission Maximize the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act Promoting Enrollment Best Practices National Enrollment Campaign Using Cutting Edge Engagement Strategies 1 2 1

2. Sampling of Partners 2

3. Limited Public Awareness The majority of uninsured Americans don’t know the health reform law will help them. 3 Enroll America Research, November 2012 78%

4. Baseline findings Almost all (91%) believe health insurance is necessary or very important. Cost and affordability are the biggest barriers. Financial & health security are the biggest motivators. Deep skepticism & confusion among consumers. Source: Enroll America, November 2012

5. All insurance plans will have to cover doctor visits, hospitalizations, maternity care, emergency room care, and prescriptions. You might be able to get financial help to pay for a health insurance plan. If you have a pre-existing condition, insurance plans cannot deny you coverage. All insurance plans will have to show the costs and what is covered in simple language with no fine print. Four Key Messages to Reach Most Uninsured One of these = top message for 89% of population Source: Enroll America, November 2012

6. You are a trusted source of information: 6 Know how to talk to constituents about the importance of enrolling in coverage Be familiar with the application process and potential barriers Know where to go for help: Navigators and other in-person assistance, hotlines, websites, and ombudsman Proactively disseminate information through constituent networks: Newsletters, email, social media, in-district events

7. Questions? Ani Fête Director, State Assistance Enroll America afete@enrollamerica.org 202-879-0287