1. Community Outreach that Wins Worthington City Schools Communications Audit Key Takeaways Community Outreach that Wins

2. Our Research Questionnaire Interviews Online research Question: Based on best practices, how can we enhance and leverage current communications? “10% rule”

3. Community Outreach that Wins Where we excel Consistent messaging on important topics Careful to reflect survey data Repetition “Easy to understand” format Usage of broad tools From person to person, to newsletters to social media….

4. Community Outreach that Wins 1. When using email Creation of a Protocol to ensure district information is shared more consistently Needs to be cross-marketing via school buildings HOWEVER, must be organic and easy to replicate for them

5. Community Outreach that Wins 2. Sharing of Information with District Pushing information up Use File Sharing Dropbox Text We know they are already doing it. Now we need to capture it.

6. Community Outreach that Wins 3. Superintendent Communications Update “Superintendent’s Corner” Monthly Cross-market message: ThisWeek Email Social Media

7. Community Outreach that Wins 4. Message Training for Staff Help promote the district’s key messages and goals How to answer the tough questions How to share information with us more consistently so that we can share district wide.

8. Community Outreach that Wins Other considerations… More focused strategy on sharing financial information. More usage of videos, webinars and direct mail to cross-market key themes. Communications Checklist

9. Community Outreach that Wins Questions?