1. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Wellcome to COURSE 42705 Knowledgebased Entrepreneurship 2006

2. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Agenda - 1 Presentation of the Course Mission Statement Methodology Course Plan Textbook and Materials Work Plan

3. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Agenda - 2 The Entrepreneur - Motivation Personality Working Life The Ideal Starting Point The Company Succes & Non-succes Factors Own Observations The Classic ”Rules of Thumb”

4. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Who are You ?

5. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Others, you should know: Christian Hauch Ms.C. (DTU 1994), MBA 11years experience with business- and product- development: Head of department, Greenwood Engineering (measuring equipment). Projectleader Nokia. Associate professor, IPL, Greenhouse+ Phone:+45 4525 4675 SKYPE: christianhauch Cell: +45 6062 7235 Mail:hauch@ipl.dtu.dk

6. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ The Teacher M.Sc. Civil Eng. DTH, 1974 Mil. service, Research Dept. VIP, DTH, 1976 – 1988 DTU Incubator 1988 – 2000 DTU Innovation 2000 – 2004 Ass. Prof., IPL, 1992 -> CEO, Gastrotechnology, 2004 -> Boardmember, app 15 Start-ups Chairman, Swantec ApS Boardmember, Image Metrology A/S Own company: Danish Product Development ApS

7. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Dansk Produktudvikling ApS

8. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll

9. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll

10. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ The Importance of Entrepreneurship

11. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Do We need more entrepreneurs? The Global Entrepreneurship Monitor GEM says YES Variation in rates of entrepreneurship may account for as much as one-third of the variation in economic growth Best Countries: 15% of New Companies Start growing rapidly Denmark: 5% of New Companies expand

12. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Do We need more Entrepreneurs Global Trends say YES New industrialized nations take over classic industry Competition increasingly global. Large companies do incremental innovation Local dependence on traditional production like oil, natural gaz, agriculture still prevails. Wealth generation in new markets creates ever more sophisticated business opportunities – waiting for the skilled entrepreneur.

13. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Does it really Matter what a Uni does? One in four faculty involved in technology venturing 5.000+ companies founded by graduates and faculty since 1861 Employees at MIT– companies > 1.000.000 Sales of MIT- companies > $250 Billion/yr If a nation: 24th largest in the world Massachusetts Institute of Technology

14. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Does it really Matter what a Uni does? Technical University of Denmark

15. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Alltogether: entrepreneurship makes a lot of sense – and now to THE COURSE

16. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Rationale High Tech Venturing is a complex, demanding and interdisciplinary process. Succes depends on multiple competencies, networks, advanced technical knowledge, business experience Multiple Competencies Education and Training NetworksGroup work, Venture Cup Business experienceMentor program Go out and do it!

17. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Objectives Qualify your interest in business start-up Learn how to start a company Study experiences Train methods and principles Qualify competencies Develop business talent: learn to see the business opportunity – learn to capture it. Create new companies Entrepreneurship as a well considered choice

18. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Evoke the Entrepreneur Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies The Near-Entrepreneurial Experience Introduction to a Working Life Develop trust in own competencies Get inspiration from successfull entrepreneurs

19. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Learn How to Start and run a Company Evoke interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies Subjects covered: Basic experiences and practicalities Creativity and new business ideas Business models and start-up strategies Business planning Marketing economics Financing Business administration Business law Intellectual property rights Management

20. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Study experiences Evoke interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies Case Stories: Entrepreneurs Consultants Investors

21. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Train Methods and Principles - 1 Evoke interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies Project-oriented Group Work Opportunity-driven Creativity Pre-analysis Information research Information analysis Business model development Business Planning Presentation & Pitching

22. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Train Methods and Principles - 2 Business Development Ideas Pre-analysis Information research Information analysis Business model development Business Planning Presentation & Pitching

23. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Qualify Your Capacity Evoke interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies Realistic perception of opportunities Qualifying your basis of decision Develop specific self-confidence Make a qualified decision

24. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Develop your networks Evoke interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Develop your networks Develop your business talent Create New Companies Meet new people – in the group – and outside Start working with them in a start-up context Meet some of the players within financing and consultancy Meet your customers – your jury!

25. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Develop your business talent Evoke interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Develop your networks Develop your business talent Create New Companies Get to know your marketplace Find out what can be sold and what not Develop your capacity for sensing business opportunities Develop ”the silent merchant”: the continous outlook for business opportunity coupled with the continous calculator, working residently somewhere in the deep of your mind

26. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Create New Businesses Evoke interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Develop your networks Develop your business talent Create New Companies After the course  Basic competences acquired Insight into the knowledgebased entrepreneurial culture Relations to pre-seed venture capital developed You have established the basis for a good start

27. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Create New Businesses Evoke interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Develop your networks Develop your business talent Create New Companies After the course  Greenhouse+ The university business incubator The ”Flight Simulator” Facilities Mentoring Networks

28. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ The COURSE PLAN - 1 1. lecture: 25 April 2006 Presentation of everybody + group formation About entrepreneurs and entrepreneurship About the course Applied high-tec venturing 2. lecture: 2 May 2006 Opportunity-driven creativity Start-up strategies The business plan 3. lecture: 9 May 2006 Business economics, financing

29. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ The COURSE PLAN - 2 4. lecture: 16 May 2006 Business management Intellectual properties rights – and strategies. 5. lecture: 23 May 2006 Market research Market analysis Sales and marketing 6. lecture: 30 May 2006 Business law for high-tec start-ups Presentation, exam Exit: entrepreneurship in the history of ideas

30. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ MATERIALS Business Start-up for Knowledge based Entrepreneurs. (from site) Overheads: Hand-outs from site The Ph.D Fellows Guide to the Entrepreneurial Course. (from the site) Recommended: Search the web for litterature on business planning and businss plan templates.

31. Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ BREAK!