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About the Author Dan Roam Founder and president of Digital Roam Clients such as Goggle, Wells Fargo, WalMart, GE, HBO, Boeing, and US. Senate His lecture has been featured on CNN, MSNBC, Fox News, and ABC News. Business Week selected his visual explanation of American health care as the world best presentation of 2009 Dan Roam Founder and president of Digital Roam Clients such as Goggle, Wells Fargo, WalMart, GE, HBO, Boeing, and US. Senate His lecture has been featured on CNN, MSNBC, Fox News, and ABC News. Business Week selected his visual explanation of American health care as the world best presentation of 2009
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Book Organization Introduction Discovering Ideas Developing Ideas Selling Ideas Introduction Discovering Ideas Developing Ideas Selling Ideas
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Part 1: Introduction Visual images are easy to be understood and sometimes worth a thousand words. Visual images are not necessarily art forms Visual images are easy to be understood and sometimes worth a thousand words. Visual images are not necessarily art forms
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Part 1 (cont)
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Part 1 (Cont) Four steps on visual thinking: look, see, imagine, and show. Look: collecting input and making initial rough assessment. See: selecting input with more detailed inspection Imagine: manipulating the data into something that isn’t there Show: framework that visually representing our ideas. Four steps on visual thinking: look, see, imagine, and show. Look: collecting input and making initial rough assessment. See: selecting input with more detailed inspection Imagine: manipulating the data into something that isn’t there Show: framework that visually representing our ideas.
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Part 2: Discovering Ideas Four steps of looking: Orientation: figure out which way to look Position: look for measure to define our position Identification: locating the competition with the same data Direction: result information to decide the next step Four steps of looking: Orientation: figure out which way to look Position: look for measure to define our position Identification: locating the competition with the same data Direction: result information to decide the next step
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Part 2 (cont) Six Ways of Seeing. We saw objects: the who and the what We saw quantities: the how many and how much We saw position in space: the where We saw position in time: the when We saw the influence the cause and effect: the how We saw all this come together and knew something about our scene: the why Six Ways of Seeing. We saw objects: the who and the what We saw quantities: the how many and how much We saw position in space: the where We saw position in time: the when We saw the influence the cause and effect: the how We saw all this come together and knew something about our scene: the why
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Part 2 (cont)
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Three steps of Showing Select the right framework Use the framework to create our picture Present and Explain our picture Three steps of Showing Select the right framework Use the framework to create our picture Present and Explain our picture
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Part 3 Who are Our Customers? - Pictures that Solve a Who / What Problem. How Many are Buying? - Pictures that Solve a How Much Problem. Where is Our Business? - Pictures that Solve a Where Problem. When Can We Fix Things? - Pictures that Solve a When Problem. How Can We Improve Our Business? - Pictures that Solve a How Problem. Why Should We Even Bother? - Pictures that Solve a why Problem. Who are Our Customers? - Pictures that Solve a Who / What Problem. How Many are Buying? - Pictures that Solve a How Much Problem. Where is Our Business? - Pictures that Solve a Where Problem. When Can We Fix Things? - Pictures that Solve a When Problem. How Can We Improve Our Business? - Pictures that Solve a How Problem. Why Should We Even Bother? - Pictures that Solve a why Problem.
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Part 4 Four steps of selling ideas with pictures: Start looking around Keep seeing aloud Continue by imagining aloud Close by Showing aloud Four steps of selling ideas with pictures: Start looking around Keep seeing aloud Continue by imagining aloud Close by Showing aloud
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Pros Stating the obvious that the majority of us don’t even realize that it exist Clear step by step method Easy to be understood Stating the obvious that the majority of us don’t even realize that it exist Clear step by step method Easy to be understood
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Cons Stating the obvious, many of the materials are too basic Doesn’t really understand how the corporate environment works Some of his examples sound too exaggerated and fake. Stating the obvious, many of the materials are too basic Doesn’t really understand how the corporate environment works Some of his examples sound too exaggerated and fake.
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