1. Shinya Iwata

2.  The author  Gerry McGovern is the founder and CEO of Customer Carewords. He is regarded as the best managing web content.

3. Content Attention

4.  Who cares?  Is it compelling?  Is it clear?  Is it complete?  Is it concise?  Is it correct?

5.  A core function of a serch engine is to match up the words someone is searching for with the same or similar words on a webpage. You must know how your reader is searching and you must use their carewords in your content.

6.  Step1: prepare a list of potential carewords  Step2: get people to choose their favorite carewords  Step3: analize the results

7.  Heading is first vital connection with your reader, so it is ultimate killer content. “Tons of tunes”? “Apple iTunes sells million-plus songs in a week” “Apple’s music store breaks the mold and sells technology.?

8.  The summary gives readers all the information they need to decide whether to read on or not.

9.  Date and times  Link heading  Summary  Classification  Permanent link

10.  Creating "Killer" Web Content  http://www.youtube.com/watch?v=ZvlHyusZ 8iQ http://www.youtube.com/watch?v=ZvlHyusZ 8iQ