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Published byElyssa Mander Modified over 10 years ago
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Shinya Iwata
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The author Gerry McGovern is the founder and CEO of Customer Carewords. He is regarded as the best managing web content.
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Content Attention
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Who cares? Is it compelling? Is it clear? Is it complete? Is it concise? Is it correct?
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A core function of a serch engine is to match up the words someone is searching for with the same or similar words on a webpage. You must know how your reader is searching and you must use their carewords in your content.
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Step1: prepare a list of potential carewords Step2: get people to choose their favorite carewords Step3: analize the results
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Heading is first vital connection with your reader, so it is ultimate killer content. “Tons of tunes”? “Apple iTunes sells million-plus songs in a week” “Apple’s music store breaks the mold and sells technology.?
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The summary gives readers all the information they need to decide whether to read on or not.
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Date and times Link heading Summary Classification Permanent link
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Creating "Killer" Web Content http://www.youtube.com/watch?v=ZvlHyusZ 8iQ http://www.youtube.com/watch?v=ZvlHyusZ 8iQ
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