1. September 2011 | The Digital Rationale Advantages that Matter September 2011 0

2. September 2011 | The Digital Rationale Digital Advantages for a Printer On-demand printing Personalization, VDP, in-house mailing capabilities Specialty substrates Wider color gamut Higher margin projects Shorter turnaround Short operator training Ability to test market 1

3. September 2011 | The Digital Rationale On-demand printing Your customer can now have the exact amount of printed pieces, no more “overs or unders.” More often than not, you print 5% “overs” and either throw them in your recycle bin, or give them to the customer for free. How many of your customers have actually paid for “overs” on your invoice? 2

4. September 2011 | The Digital Rationale 3 Reduced Waste: Enabled by digital print personalization Responsibility: Helping to preserve the environment

5. September 2011 | The Digital Rationale Personalization, VDP & In-house mailing More than just increased ROI! Having the ability to change any part of a printed piece, is powerful. 1 to 1 Marketing, Variable Data Printing, Personalization are all terms for the same technique. Yes, it increases the customers return on investment (ROI) which is very important to the customer. But this technology also gives you the printer the ability to handle the mail preparation, giving you a new revenue stream. 4

6. September 2011 | The Digital Rationale Specialty Substrates Pressure Sensitive Synthetic Film Substrates Photo Papers Embedded ID Cards Panoramic, Layflat Papers Pre-converted Template Products 5

7. September 2011 | The Digital Rationale Digital Gamut: A larger box of crayons 6

8. September 2011 | The Digital Rationale 7 High Margin, High Value: Go beyond commodity print products and show value

9. September 2011 | The Digital Rationale 8 Digital is easier to up-sell than offset If you want to cross sell an offset job, you have an entirely new press run. With digital, you can output the same job on a number of specialty substrates and have a completely different application. Need an image or illustration

10. September 2011 | The Digital Rationale 9 From Idea All digital print projects start somewhere To Reality Digital can easily bring your idea to life

11. September 2011 | The Digital Rationale Digital gets you off and running Shorter Learning Curve Digital presses commonly come packaged with a hardware service plan from the manufacturer. This means less time holding a wrench and more time for your operator to be quality checking sellable jobs for your customers. 10

12. September 2011 | The Digital Rationale Digital is here to stay Looking Ahead Digital offers printers many tangible benefits and advantages over offset. Though runs are declining, certain applications will still be run on offset for years to come. “As customers become more and more familiar with the increased quality that digital printing is offering…digital will become the printing GOLD standard.” 11 *Frank Romano via Whattheythink.com

13. September 2011 | The Digital Rationale Mohawk MakeReady provides practical tools and actionable information for digital printers like you. 12 We can help… Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.www.MohawkMakeReady.com