1. Today Local Funding Agencies

2. Today Bruce Wright Funding Consultant ICT Learning Digital Inclusion Social Inclusion Community Regeneration Engagement & Participation

3. Winning Funding A Better Approach

4. Winning Funding: A better approach Clarify Objectives Understand Government Policy Produce Sales Collateral for Local Funding Agencies Build Relationships with Local Funding Agencies Write the Bid

5. Winning Funding: A better approach Produce Sales Collateral for Local Funding Agencies Traditionally = Printed sales support materials such as advertisements, direct mail, brochures, posters, etc, but much more now imo ………………. Evidence of needSocial media – comms & influencers Summative MI dataTurn data into meaningful information Insight or case studies Video testimonials - YouTube Historical journey – previous achievements Next steps Success stories – qualitative & quantitative Email newsletter or alerts

6. Sales Collateral Quick look at the Art of the Impossible flyer Festival of Learning events

7. Sales Collateral

9. digital photographs:

10. Digital Photographs Look at the following series of photographs Type a few words into the chat panel about: A: your immediate emotional reaction to each photograph B: what a potential funder might think about each photograph

11. Today

17. Sales Collateral digital photographs: set context, but limited target groups can be negative

18. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need

19. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story:

20. Historical Success Story Read the historical success story within the Art of the Impossible flyer

21. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed

22. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success:

23. Evidence of Success A B

24. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs

25. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction:

26. Customer Satisfaction Consider the email survey form that I use for FM CFRS Discuss how to change this to producea UKOL customer satisfaction email survey form Survey Monkey

27. Customer Satisfaction

29. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short email form, decent sample size

30. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short email form, decent sample size evidence unmet need/demand:

31. Semi-Structured Interviews

32. Semi-structured Interviews Anonymous Individual Informal Open & Closed Questions Recording Answers (on interviewers form) Sampling Example Form

33. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short email form, decent sample size evidence unmet need/demand: semi-structured interviews

34. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short email form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making:

35. User Involvement Type into chat panel how your centre involves learners in centre decision- making Do you have different techniques or methods for different target groups?

36. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short email form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making: facilitated workshop, online forum

37. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short email form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making: facilitated workshop, online forum lift speech:

38. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short email form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making: facilitated workshop, online forum lift speech: direct, outcome-focused, practised, ends with next steps

39. Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short email form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making: facilitated workshop, online forum lift speech: direct, outcome-focused, practised, ends with next steps research & reports:

40. Research and Reports Video Testimonials Video Case Studies Video Insight Studies Video Case Study recording tips Video Reports

41. Video Case Studies & Reports

43. digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short email form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making: facilitated workshop, online forum lift speech: direct, outcome-focused, practised, ends with next steps research & reports: website summary and downloads, video case studies

44. Building Relationships with Funding Agencies Community Foundation Network Community foundations are charities located across the UK dedicated to strengthening local communities, creating opportunities and tackling issues of disadvantage and exclusion. They manage funds donated by individuals and organisations, building endowment and acting as the vital link between donors and local needs, connecting people with causes, and enabling clients to achieve far more than they could ever by themselves.

45. Weblinks PassITon video case studies http://www.ukonlinecentres.com/passiton/whats-it- about.html BNLCP Transformation Fund bid video case study http://www.e-mpirical.com/videos/index.htm http://www.e- mpirical.com/videos/Process/Output/Creating%20a%20 video%20interview/Creating%20a%20video%20intervie w.html Community Foundation Network http://www.communityfoundations.org.uk/