1. Creating a Framework for Innovation with SOA Bruce Graham Vice President, WW SOA Practice

2. Agenda The drivers for SOA - InfoWorld Research Taking a Structured Approach to SOA Where do you start? How well prepared are your peers for SOA? The Emerging Services Infrastructure Layer

3. Whats really happening with SOA - InfoWorld Sponsored Research InfoWorld and BEA fielded a joint study in Jan/Feb05 To learn more about the pace & drivers for SOA adoption, Methodology CXO, VP, IT Director and Management levels Functional areas covered IT Depts, Enterprise Application groups and all Corporate/Business Functions Size: 500+ employees 692 surveys completed

4. The Key Pains They Want To Solve Q: What are the critical business or IT problems your company hopes to address using SOA? Base: Personally involved with SOA, 261 respondents in companies 500+ More effective use of external service providers Customer service initiatives Enterprise portal initiatives Composite applications Custom application development More effective integration with business partners Data integration Integration to existing applications Business process implementation More flexible architecture Employee self service Streamlined supply chain Global sourcing Tech points of pain Business points of pain Source – BEA sponsored research with InfoWorld

5. The Benefits They Now Receive Q: Which benefits of SOA has your company realised so far? Base: Personally involved with SOA and considering/planning to deploy or have pilot projects in place, 167 respondents in companies 500+ End users get access to better information in real time More efficient business partner collaboration More reuse of IT Automate manual business processes Shortened application development lifecycle End users need fewer application interfaces to accomplish the same tasks More agile IT systems that can be adapted to change faster Source – BEA sponsored research with InfoWorld

6. Top 5 Proof Points They Need Q: What tools and resources would be most useful to you in building a business case for SOA? Base: personally involved with SOA, 261 respondents in companies 500+ Reference architectures Customer references and success stories, case studies ROI tools and methodologies Project cost estimates Implementation models Tools like these help customers build the business case for SOA Tell me how get started Help me prove it works Source – BEA sponsored research with InfoWorld

7. Domain model for SOA Taking a Structured Approach to SOA Business Strategy & Process Architecture Costs & Benefits Projects & Applications Building Blocks Organisation & Governance Reference Architectures Manageability/Availability Scalability Security Construction costs Business & IT Benefits Key Measures Organisation Design Funding Skillsets Roles & Responsibilities Standards Operational Processes & Tools Change Management Existing Applications Key In-flight Projects Infrastructure Construction Plans Infrastructure Services Information & Access Services Shared Business Services Presentation Services Composite Applications SOA-enabled Business Strategies Business Process Architecture Business Strategy & Process Architecture Costs & Benefits Projects & Applications Building Blocks Organisation & Governance

8. Take a Pragmatic Approach to Building and Executing a Multi-Year SOA Roadmap SOA Self-Assessment SOA Discovery Workshop Workshop/Courses on SOA SOA Assessment SOA Transformation Planning SOA Training/Skills Needs Analysis Designing a SOA SOA Implementation SOA Planning and Design SOA Exploration SOA Foundation SOA Solution/Governance Office Establishing a baseline Learning and Exploration Build a roadmap across all key dimensions Understand and address skills gaps Identify end state Implement First Project Construct The Reference Architecture Realise Business & IT Benefits

9. Where do you Start? SOA Readiness Self-Assessment Tool Web Based Assessment Tool Helps you to organise thoughts around SOA Adoption and benchmark against peers – over 600 to date 10-15 Minutes to complete Multiple choice questions – What best matches your environment/ organisation Foundation – Domain and Maturity Model Provides a customised report automatically sent to client within 24 hours Available in 5 languages across Europe http://uk.bea.com/soa ©

10. How ready are companies across the 6 domains Architecture Overall map of how all Services are layered and inter- operate. Reference architecture based on applicable best practices. Organisation and Governance Revised roles and responsibilities of the shared services function in the IT department, including resource requirements, based on implementing SOA. Projects and Applications Development approach to mining and service- enabling legacy application portfolio, also incorporating in-flight projects currently underway Business Process, Strategy Understanding and responding to the impact of SOA on the firm's long-term strategy and near-term initiatives. Services are developed based on business process needs and business drivers. Cost and Benefits Expected costs to construct the services layer, and overall cost to operate in the new model. Building Blocks Shared Application Services, Business, Event and Data Services Companies currently rate themselves at below 50% proficient in all dimensions of the SOA model, reflecting the need for companies to build broad, multi- dimensional roadmaps as they migrate to SOA. Source: BEA Service-Oriented Architecture Readiness Self-Assessment© 48% 46% 41% 40% 39% (% = EMEA comparison to WW)

11. EMEA Maturity Self-Assessment, By Role Disconnect between C Level view and the deployment teams: Vision versus delivery reality

12. Agenda The drivers for SOA - InfoWorld Research Taking a Structured Approach to SOA Where do you start? How well prepared are your peers for SOA? The Emerging Services Infrastructure Layer

13. Services will be the next layer of the stack to consolidate Service Infrastructure FutureBEA vs. IBM, Microsoft, Oracle, SAP Application Servers2002BEA vs. IBM, Microsoft, Oracle… ERPs2001SAP vs. Oracle, Psft, Baan, JDE… Databases1997Oracle vs. IBM, Sybase, Informix… Desktop & Servers1996Dell vs. Compaq, HP, IBM… Desktop OS, LAN1994Microsoft vs IBM, Novell,Banyan… Networking1990sCisco vs. IBM Large Storage1980sEMC vs. IBM, Amdahl, HDS, Xerox… Mainframes1960sIBM vs. Sperry, Burroughs, GE…

14. Service Customers Engineering General Services Directory, Search, Content, etc Enterprise Applications SFA, CRM, Custom, Legacy, Mainframe Databases Sales B2C Partners B2E Shared Services Management and Security Shared Application and Business Services Employees, Partners and Customers connected to innovative business services built with an integrated suite on open standards Vanilla ERP and Specialty Infrastructure The building blocks for Innovation Standards-based Connectivity

15. Moving from Applications to Services Application Infrastructure Developer-based Service Infrastructure Configuration-based Security Services Data Services Message Services User Interaction Services Process Services Application Framework Application Server User Integration Java Virtual Machine Integrated Development Environment Process Integration Data Integration Integrated Configuration Environment

16. Solution Frameworks Can Accelerate The Process Reference Architecture Mined from prior real-world engagements Customer Service Framework Multi-Channel Banking eGovernment Customer On-Boarding Order Status/ Visualisation Multi-Channel Customer Care Reference Architecture Solution Components Services Capabilities & Offerings CSR Enhancement Services Capabilities & Offerings Solution Assessments Solution Fast-tracks Delivery Resources Proven Methodology Solution Components Example Workflows Specific Solution Portlets Pre-Built ISV Controls Testing & Promotion

17. Service Customers EngineeringSales B2C Partners B2E Shared Business Framework Application Specific components and BPM Common Infrastructure WLS, WLI, MQ, OS, Utilities, Most Granular Components Shared Application Framework Business, Product Specific components and services The Innovation Layer Business Strategy & Process Architecture Costs & Benefits Projects & Applications Building Blocks Organisation & Governance A Structured Approach to SOA & Services to Guide An Integrated Infrastructure Services Platform To Manage and Deploy Services Pre-Built Solution Frameworks To Accelerate The Process Customer Service Framework Multi- Channel Banking eGovern ment Custome r On- Boarding Order Status/ Visualisati on Multi- Channel Customer Care CSR Enhance ment Security Services Data Services Message Services User Interaction Services Process Services Integrated Configuration Environment Bringing it all Together

18. Real-World Experience in Making SOA a Reality

19. Thank You bruce.graham@bea.com Assess your readiness: http://uk.bea.com/soa