1. Content Model Workstream phase 1

2. Business transformation goals
Efficient content updating and publishing
New business opportunities enabled
Efficient location of internal content
Fine-grained business analytics

3. Phases of the content modelling workstream
phase 1: creating the model
phase 2: testing and refining the model
phase 3: handing over the model to DK
phase 4: migrating content to the new model

4. Phase 1 deliverables
A model of how DK content can be structured as content objects
Ontologies, which support content search and reuse
A prototype to demonstrate content objects and ontologies

5. What are content objects?
Reusable "chunks" of meaningful content, which can be combined to created products

6. Book structure

7. XML structure

8. Selecting content

9. DocBook Assembly DocBook’s method for topic-based authoring.
Can be chunked at any level (whole chapter or a paragraph)
Can be transformed from or to a traditional book structure

10. DocBook Toolkit
Out-of-the-box production of PDF, HTML, EPUB, slides etc (good for proofing)
Excellent tools support (Oxygen XML)
Fully customizable - can layer own XSL on top
Disassemble existing DK-Schema books using standard XSL

11. Introduction to Linked data
Linked data is about facts
fact: The national gallery is an art gallery
fact: The national gallery is in Trafalgar Square
fact: Trafalgar Square's nearest tube is Charing Cross
Very simple facts
Thing ... has some property ... value
subject ... predicate ... object
Facts are stored in a database called a triplestore
Ask questions like – what cultural buildings have a nearest tube station of Charing Cross
Linked data uses the web
Linked data stores are schema-less
Got a new fact – just dump it in the store

12. What facts might be useful to DK?
Facts about real world things
e.g. National Gallery
type, nearest tube, lat/long, wheelchair access, opening times, tours, events, ...
usually called reference data
Store them once – accessible to all titles and products
Facts about content
this content object is about the national gallery, was written by ..., uses this image ..., which was taken by ..., which is rights cleared for the UK, is on page ... of the 2012 edition of the RG to London

13. Facts need a vocabulary
That's what the ontology is
A vocabulary for writing down facts
The ontology is divided into a number of separate modules
there currently are ontology modules
assembly
asset
attraction
book
content
location
product
transport
travel-product
travel
web
there are extensible controlled vocabularies
book-categories
brands
series
travel-content
travel-themes

14. The Attractions Module
Built Location
Natural Location
Event Attraction
Activity
Attraction
Journey
Attraction

15. The Attractions Module
Built Location
Natural Location
Event Attraction
Activity
Attraction
Journey
Attraction
Cultural Location
Gallery
Museum

16. The Attractions Module
Built Location
Natural Location
Event Attraction
Activity
Attraction
Journey
Attraction
Cultural Location
Beach
Waterfall
Gallery
Museum

17. The Attractions Module
Built Location
Natural Location
Event Attraction
Activity
Attraction
Journey
Attraction
Cultural Location
Beach
Waterfall
Horse Riding
Hiking
Gallery
Museum

18. Not limited to one Vocabulary
Different people use different vocabularies to describe the same thing
to the geek
AggregateContentObject
to API developer
an article
to the editor
Breakout Box
to the web publisher
a web page
Core Content
Assembly
Web
Book RG
EWG
Content

19. How is this used in the prototype
Gallery
Leicester
Square
Content
type
National
Gallery
nearestMetro
hasPart
subject
Content
Charing
Cross
representativePoint
title
National Gallery
lat
long
Content
Embankment
Content Metadata
Reference Data

20. Prototype wanted an environment for trying things out
Web Server
wanted an environment for trying things out
before the CMS system is ready
purely experimental
Developer's UI
Web API
Web API
Query
content
facts
XML Database
A triple store
munge
original

21. Demo

22. Questions

23. Next steps Requirements from February 18th
What does the content model need to do?
Phase 2 throughout March
Creating products from content objects
Searching for content objects
Modelling more domains
Phase 3 beginning in April?
Handover to DK
Migration beginning in April?