1. Launching of Fisherman’s Friend Spearmint with IMC

2. Cough Market Evolution -Total Market- +17%+6% +29% +14% Market Growth+14% +19% Full launch of FF Spearmint in Jan 14 Market Growth FF

3. FF Sales Evolution +18% +23% W/Spearmint +20% Ex. Spearmint +4%

5. TVC -30 and 15 secs. - TVC 15 sec 30 sec

6. Advertise in top two local newspapers Printed Ad

7. Sponsor in World Cup Column in famous Sport newspaper Printed Ad

8. On Line Ad - Facebook -

9. On Line Ad Page Like Ad Page Post Photo Ad

10. Advertising in MRT Station - 3 stations with highest traffic - Paholyothin Station

11. Advertising in MRT Station - 3 stations with highest traffic - Rama9 Station

12. Advertising in MRT Station - 3 stations with highest traffic - Asoke (Sukhumvit) Station

13. Bus Body wrap advertising - 40 Buses -

14. In bus advertising - 40 Buses -

15. LED Digital Billboards - Central Dept. 6 Screens - Khon Kaen Suratthani Had Yai Chiang Mai

16. Pattaya Samui Island LED Digital Billboards - Central Dept. 6 Screens -

17. Sampling Program Sampling 350,000 Lozenges. Venues -29 Office Buildings -8 BTS/MRT Stations -12 Mass Locations

18. Sampling Program - Office Building -

19. Sampling Program - Mass Location -

20. Sampling Program - BTS/MRT Station -

21. POS Materials Hanging Stripe

22. Special Displays -Tesco Lotus : 110 outlets- End Cap CashierSide Burn Displays

23. Special Displays -Tesco Express : 1,381 outlets- Checkout (1,381 Outlets) Floor stand Display (660 outlets)

24. Special Displays - Big C Supercenter : 149 outlets- 10-15 checkouts per outlets

25. Special Displays -Big C Supercenter : 149 outlets- Side Kick Displays

26. Special Displays -Big C Supercenter : 149 outlets- Four Way Displays

27. Special Displays -Makro : 65 outlets- Gondola Displays

28. Special Displays -Tops Supermarket: 113 outlets- Normal Shelf Floor stand Displays

29. Special Displays -Tops Supermarket: 113 outlets- 6-8 checkouts per outlet

30. Special Displays -Tops Supermarket: 113 outlets- Side Panel Displays

31. Special Displays -The Mall Supermarket : 11 outlets- Pillar Displays Floor Stand 6-8 checkouts per outlet

32. Special Displays - 7-Eleven : 7,847 outlets- Extra stand Displays

33. Special Displays - 7-Eleven : 7,847 outlets- Hanging Stripes

34. Special Displays - 7-Eleven : 7,847 outlets- Cashier Checkout

35. Special Displays - Family Mart : 1,076 outlets- Cashier Checkout

36. Special Displays - Family Mart : 1,076 outlets- Hanging Stripe

37. Special Displays - Shell : 114 outlets- Cashier Checkout

38. Special Displays - Jiffy : 153 outlets- Floor Stand Displays

39. Special Displays - Local Trade in UPC -

41. POS Displays - Stand Displays for general drugstores -

42. POS Displays - Hangin g Stripe -

43. POS Displays - Sunshade : Big size-

44. POS Displays - Sunshade : Small size-

45. POS Displays - Sales Kit -

46. Trade Promotion - T Shirt - Buy FF 8 boxes get 1 FF Spearmint T Shirt

47. Trade Promotion - FF Umbrella - Buy FF 8 boxes get 1 FF Spearmint Umbrella