1. A Case Study Research on Qian Hu Corporation Limited
Done By:
Ang Soon Lee Kelvin G
Chia Yan Li Jacqueline Z
Ng Tse Hsiung B
Toh Wanning D
Wom Liling T

2. Why this research is relevant and meaningful?
Deeper understanding of the ornamental fish industry
Qian Hu sets a very good example
Government promoting entrepreneurship

3. Drilling Down (1st Level- Goals)
To find out the background of Qian Hu Corporation Limited
To identify and analyze Kenny Yap’s leadership style and its impact on organization behaviour
To discuss Qian Hu Corp.’s global business strategy via wider distribution network

4. (2nd Level- Goals)
1.1 Development of Qian Hu Corporation in the past, its current status and the future prospects of the company
Competition in the ornamental fish industry
Leadership Style used by Kenny Yap
Impact of his leadership style on Qian Hu
Qian Hu business strategy
The distribution network of Qian Hu

5. (3rd Level- Tasks) 1.1.1 Qian Hu’s beginnings
Present condition of Qian Hu
Future plans of the Qian Hu
Key players in the ornamental fish industry
Qian Hu Corporation’s key competitive strength

6. (3rd Level- Tasks Cont..) 2.1.1 Type of leadership style adopted
Qian Hu work culture
Tools used by Qian Hu to assess the effectiveness of the leadership
The pros and cons of the leadership style
Effectiveness of this approach

7. (3rd Level- Tasks Cont..)
The type of growth strategy approach by Qian Hu
Reason for the approach adapted
The pros and cons of the approach
Effectiveness of the strategy
Opportunities and Challenges faced ahead

8. (3rd Level- Tasks Cont..)
The companies that Qian Hu has in their distribution network
Nature of these companies
The need to expand their distribution network

9. Scope of research Set Objectives Drill-down
Methodology and the data requirements
List the potential limitations
Did a Gantt chart

10. Methodology Mainly using Internet Website Search engine News articles
Googles, Yahoo
News articles
LexisNexis, AsiaOne & Channel News Asia

11. Reference Company main website Company Corporate website
Casting his Net Far and Wide
Corporate Watch – 3rd Nov 2002

12. Limitations and Constraints
No concrete information
No books related to Qian Hu Corporation
Lack of time

13. The End