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Where There’s a Helpful Smile in Every Aisle!
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Direct Competitor’s Hy-vee’s direct competitor's are Wal-Mart Dillon’s
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Target Marketing & Positioning
Target Marketing-Hy-Vee wants everyone to come shop with them. They do not target any one group. Positioning-Hy-Vee has a uniform shirt everyone is required to wear with dress pants. They are always friendly and willing to help while keeping the store neat and stocked for the customers.
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Strategy & Competitive Advantage
Strategy-Hy-Vee’s strategy is to have the best service in town, have the friendliest atmosphere, and competitive prices. Competitive Advantage Customer Loyalty Convenient Location Multi-Channel Retailing-Groceries can be ordered online and either picked up at the store or delivered to your home.
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Retail Mix Merchandise Variety-Hy-Vee offers a wide variety of merchandise for your every need. Merchandise Assortment-Hy-Vee carries a wide variety of merchandise including baby products and Health Market (gluten free, non-dairy, ect.) Pricing-Hy-Vee offers competitive pricing for this area. Location-There is only one Hy-Vee located in this area which is conveniently located by the mall but there are more if you go to Topeka and the Kansas City area.
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S.W.O.T. Strengths Weaknesses Opportunities Threats Online shopping
Competitive Pricing Open 24/7 including holidays Weaknesses Higher prices on name brand items Opportunities Hy-Vee has the opportunity to open a gas station and/or wine and spirit as other Hy-Vee’s have done. Threats Wal-Mart is their biggest threat because of their low prices.
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