1. © 2009 IBM Corporation IBM Storage Cloud Technology David Longson – CTO Storage UKI dlongson@uk.ibm.com 20 th Oct 2010

2. © 2010 IBM Corporation Overview What is a Cloud and how does storage figure in it? –Whats all the fuss about… How Cloudy is the market? –Who wants what, and why… Clouding the issues? –Cloud enabled storage characteristics… What patches of Cloud have formed within IBM? –Storage designed to address the need…

3. © 2010 IBM Corporation What is a Cloud Cloud is a model for IT consumption with the following characteristics:- –Self service provisioning of resources Templates, catalogued services, standardised operating models etc –Chargeback or utility billing Pay only for what you use for as long as you use it for –Elasticity Scalability both up and down on demand –Automated Service Management Workflows Service Level Agreements (SLAs) Defined Quality of Service (QoS) Implementation –Private – single tenanted, shared/pooled infrastructure, management/hosting/ownership options –Public – multi tenanted, shared/pooled or dedicated infrastructures, supplier owned & run Benefits of moving to a cloud model –Users experience – rapid provisioning, ease of access to best in class functions, choice, reduced costs, better security and reliability –Enterprises experience – reduced operating costs, improved capex efficiency, rapid flexible service enhancements Cloud Services Changes in Consumption Changes in Delivery User provisioned Self service model Tiered, flexible pricing Standardised offerings Virtualised and automated

4. © 2010 IBM Corporation In general any IT as a Service (ITaaS) Cloud requires storage Storage efficiency is essential to maintain growth whilst containing costs Along with server, software and infrastructure – storage will be provisioned as part of the Cloud service catalogue/templates Storage is subject to the common issues/functions of the cloud: –Self service/Orchestration driven –Operational Management –Service Monitoring –SLAs and QoS guarantees –Security and access controls –Resource metering –Service termination and resource reuse Storage integrated into the Cloud Portal, Orchestration and Workflow frameworks Also STorage as a Service (STaaS) in its own right Storage is under a Cloud too!

5. © 2010 IBM Corporation Growth vs. Areal Density, Efficiency and Cloud… The prevailing winds Grochowski & Halem Cusp 2003/4 ~35% CAGR Density ~20% CAGR Throughput

6. © 2010 IBM Corporation How Cloudy is the market? 6 GartnerThe InfoProIDC Sources: Gartner Data Center Conference poll, Dec. 2009; Current and Future State of Infrastructure Cloud Computing, TheInfoPro, June 2010; Worldwide Enterprise Server Cloud Computing 2010–2014 Forecast, IDC April 2010; The Maturing Cloud: What It Will Take to Win, IDC, March 2010 Private vs Public Clouds The Analysts Findings

7. © 2010 IBM Corporation Why is the Market Cloudy? Source: Virtualisation and Private Cloud Market Update, Cameron Haight and Thomas Bittman, Gartner, August 2010 Enable Bybrid 7% Business Alignment 5% Cost 15% Quality 12% Agility/Speed 36% Don't Know/ Vendor 25% Gartner Datacenter Conference poll: December 2009 N=60 Q: What is your main driver in moving to private clouds? Gartner ®

8. © 2010 IBM Corporation Get your head in the Clouds! CONSOLIDATE Physical Infrastructure CLOUD Dynamic provisioning for workloads VIRTUALIZE Increase Utilisation STANDARDIZE Operational Efficiency AUTOMATE Flexible delivery & Self Service SHARED RESOURCES Common workload profiles Traditional IT An effective cloud deployment is built on a Service Oriented, Dynamic Infrastructure and is highly optimised to achieve more with less! } { Storage Efficiency Service Efficiency

9. © 2010 IBM Corporation Clouding; The Issues Self Service requires: –Storage VIRTUALISATION –Thin Provisioning –Free space reclamation Chargeback and utility billing requires: –Comprehensive metering software –Integrated accounting and charging capability Elasticity requires: –Highly scalable hardware, both horizontal and vertical –Space efficient storage using compression, de- dupe, integrated tape etc –Dynamic commercial models allowing flex up and down Automated Service Management requires: –Self-managing autonomic storage –Comprehensive monitoring and alerting –Automated performance optimisation –Reliable backup, replication and DR capabilities

10. © 2010 IBM Corporation Patches of Cloud from IBM - SoNAS Super-scalable NAS (14.4PB and 30 I/F nodes at first release) I/F and storage scale independently Integrated policy based ILM SAS and SATA Drives Infiniband interconnects Cluster file system (GPFS) Appliance or gateway Thin provisioned TSM BU and HSM tightly integrated Very high performance scale-out architecture (HPC pedigree) Local and remote replication

11. © 2010 IBM Corporation Patches of Cloud from IBM - Storwize V7000 Built on SVC 6.1 common code stream and DS8000 RAID code Has all SVC 6.1 attributes – Internal virtualisation –Thin provisioning (included) –Flashcopy (included) –EasyTier (included) –Rapid migration (included) –External virtualisation (optional) –Replication MM & GM (optional) –Breakthrough ease of use GUI –Existing interoperability matrix (front and back) Low cost Solution for mid market clients –Tivoli SPC for Disk – Medium Range Edition –IBM Systems Director integration –Flashcopy Manager integration Up to 240 SAS drives, mixture of 2.5, 3.5 and SSD Scale-out architecture 2U

12. © 2010 IBM Corporation Disk LTO Patches of Cloud from IBM - Data Reduction and Performance Optimisation ProtecTier –Inline backup data de-duplication up to 25x –Fuzzy pattern matching, small index, no hash –Wire Speed performance, in and out IBM RealTime Compression –Inline NAS data compression using Lempel-Ziv, up to 80% compression –Stateless appliance, easy implementation/maintenance –Minimal management EasyTier –Automatic sub-LUN (extent) migration to/from SSD –DS8000, Storwize V7000 and SVC –Up to 300% performance improvement LT05 and IBM Long Term File System (LTFS) –Increased capacity and performance –Self-identifying tape volumes using LTFS –Rugged and simplified long-term archive –Simplified mass data interchange SSD HDD Logical volume

13. © 2010 IBM Corporation Patches of Cloud from IBM - DS8800 SFF SAS 2.0 2.5 disks Max config 3 frames with 1056 drives ~40% less power ~33% less weight ~40% less floor space EasyTier SSD performance boost Hot-Cold aisle cooling scheme 8Gbps FCP front and back 5Ghz Power6+ processors New disk enclosures & power system

14. © 2010 IBM Corporation Storage for a Smarter Planet Thank you Clou ds