1. © 2010 IBM Corporation Modular Virtual Storage Taming Data Growth, Changing Habits and removing the distinction between Enterprise and Midrange Barry Whyte – Master Inventor IBM Systems and Technology Group

2. © 2010 IBM Corporation Smarter Systems for a Smarter Planet 2 In 1999 10 Billion Paper bags used in US alone – thats a lot of trees! As a result, they are everywhere. They sit balled up and stuffed into the one that hangs from the pantry door. They line bathroom trash bins. They carry clothes to the gym. They clutter landfills. They flap from trees. They float in the breeze. They clog roadside drains. They drift on the high seas. They fill sea turtle bellies. National Geographic Online Between 500 BILLION and 1 TRILLION plastic bags are used worldwide every year 2.5 Million Tons of Supermarket plastic bags disposed in 2008 Solution : Stop using disposable bags, and change our habit as Shoppers…

3. © 2010 IBM Corporation Smarter Systems for a Smarter Planet 3 2.5 billion RFID tags sold in 2009 4 billion camera phones sold through 2009 900 million GPS devices sold annually by 2013 76 million smart electric meters in 2009. 200M by 2014 2 billion people will be on the Web by 2011 The World is Becoming Smarter Every Day And Creating More Data Than Ever Before Data is changing the game Scale and complexity bring new challenge Smarter systems for a smarter planet We need to change our Storage Habits

4. © 2010 IBM Corporation Smarter Systems for a Smarter Planet 4 Lets step back a second… What do we mean by Enterprise? Enterprise has always been thought of as large companies Spending tens or hundreds of million $ on IT infrastructure These companies expect : –24x7x365 availability (or the traditional 5x9s at least!) –Expandability beyond initial purchases –Fault tolerance and the ability to recover from disaster –The leading edge technology for speeds and feeds 4 So a smaller customer doesnt need the same from their IT systems? OF COURSE THEY DO !!! In todays 24x7 culture –Even the smallest of businesses suffer from downtime of IT systems –They are likely to have a web presence –The impact of their systems failing could impact their very survival

5. © 2010 IBM Corporation Smarter Systems for a Smarter Planet 5 The problems with traditional Midrange Storage So why have storage vendors been able to get away with producing midrange boxes? (IBM included) Much less reliability Less features and functions –usually at substantial additional cost Average speeds and feeds –usually controller limited, not disk limited 5 Often they are even more complicated and therefore more costly to manage than Enterprise boxes With the explosion of data throughout all businesses the issues are the same How do we manage all this stuff? How do we grow in line with our business growth? How do we recover should it go wrong? How do we meet our compliance requirements? How do we make ourselves more efficient? How can we make better use of what we already have?

6. © 2010 IBM Corporation Smarter Systems for a Smarter Planet 6 Do we want our datacenter like this? How do we stop this? We need the same kind of habitual change Weve all made the leap to modular virtual servers Why not the same for our storage?

7. © 2010 IBM Corporation Smarter Systems for a Smarter Planet 7 7 So what if there WAS a Storage System that Allow You to… ! Bring you Enterprise Class storage, at a midrange cost point? as well as … Manage the information explosion without complexity Improve productivity - by doing more with less Increase storage utilization Start small and grow by adding building block modules Quickly integrate into your existing storage Enhance storage efficiency with Advanced Storage Software

8. © 2010 IBM Corporation Smarter Systems for a Smarter Planet 8 Billions of dollars of IBM investment In essential technologies IBM Virtualization Solid-State Storage Hard Disks Incredible Ease of Use Storage Virtualization Easy Tier DS8000 XIV SAN Volume Controller

9. © 2010 IBM Corporation Smarter Systems for a Smarter Planet 9 For the first time, essential technologies in a modular offering Incredible Ease of Use Storage Virtualization Easy Tier IBM Virtualization Solid-State Storage Hard Disks Incredible Ease of Use Storage Virtualization Easy Tier DS8000 XIV SAN Volume Controller IBM Storwize V7000

10. © 2010 IBM Corporation Smarter Systems for a Smarter Planet 10 Modularity and Advanced Software Functions 2U Proven IBM software functionalities Easy Tier (dynamic HDD/SSD management) RAID 0, 1, 5, 6, 10 Storage virtualization (internal and external disks) Non-disruptive data migration Global & Metro Mirror FlashCopy up to 256 copies of each volume Thin provisioning New advanced software functions New GUI (easy-to-use, web based) RAS services and diagnostics Additional host, controller and ISV interoperability Integration with IBM Systems Director Enhancements to TPC, FCM and TSM support Modular Hardware Building Blocks in 2U Software inherited from prior offerings plus enhancements Enclosures contain up to twelve 3.5 or twenty-four 2.5 drives in just 2U Control enclosure: dual active-active controllers and drives; Expansion enclosure: drives only Up to nine expansion enclosures attach to one control enclosure Mix drive sizes and HDD/SSD in enclosure Eight 8Gbps FC ports plus four 1Gbps iSCSI ports per controller pair; 16GB cache per controller pair

11. © 2010 IBM Corporation Smarter Systems for a Smarter Planet 11 Modular midrange storage that grows as your needs grow Reliability built from 5x9s SVC and DS8000 RAID Easy to set up and manage reliable, high performance storage solutions Advanced storage efficiency and data protection capabilities built in – no additional costs IBM Storwize V7000 A new era in midrange storage begins today …

12. © 2010 IBM Corporation Storwize V7000 Demo