0. OLEDs at the Tipping Point
Sebastian W. Suh
Manager, Marketing & Sales
OLED Light Division

1. I. Introduction
Introduction of LG Group
Introduction of LG Chem

2. Introduction of LG Group
Affiliated Companies
Overview
Chemicals
LG Chem
LG Household & Health care
LG Life Science
LG Hausys
SEETEC
Foundation: January
HQ Address
LG Twin Towers, 20 Yeouido-Dong,
Yeongdeungpo-Gu, Seoul , Korea
Electronics
LG Electronics
LG Display
LG Innotek
LG Siltron
Hiplaza
Lusem
Total Employees : 213,000
2012 Total Sales : $145 Bil (1 USD=1,000 KRW)
Chemicals
Electronics
Telecom & SVC 31 87 27
Telecom
&
Services
LG U+
LG International
LG CNS
LG N-Sys
LG Sports
Serveone
V-ENS
Medialog
HS Ad
G2R
L.Best

3. Introduction of LG Chem
LG Chem Organization
LG Chem Sales
2005
2007
2009
2011
2012
10.8
11.4
15.8
22.7
23.3 5 10 15 20 25
Bil. USD (1 USD=1,000 KRW)
Petrochemicals
Company
Battery
Company
LG Chem
IT & E Materials Sales
IT & Electronics
Company
2005
2007
2009
2011
2012
1.0
1.6
3.0
3.3
3.5 1 2 3 4 5
Bil. USD (1 USD=1,000 KRW)
Optical Materials
Electronic Materials
LCD Glass Substrate
IT Film
OLED Light

4. II. OLED Light OLED as a Human-Friendly Light Proposed Cases
Enlightening the Future…Today
OLED as a Human-Friendly Light
Proposed Cases
Applied Cases

5. OLED as a ‘Human-Friendly’ Light
OLED’s Human-Friendly light quality has minimal health issues caused by artificial light
LED
OLED
intensity (%)
intensity (%)
100
100 80 80 60 60 40 40 20 20
400
500
600
700
800
400
500
600
700
800
wavelength(nm)
wavelength(nm)
Side-effects of Artificial Light
→ Blue Light Hazard
→ Melatonin suppression
→ Negative influence on sleeping
& health
Natural and Human-Friendly Light Qualities
→ Spectral Distribution and Color Wavelengths that possess positive characteristics from both a Psychological and Physiological perspective → The only high-efficiency / environment friendly light source to possess such characteristics

6. Proposed Cases
Office
Using OLED Light means lesser fatigue during meetings and real rest during breaks
Rest Area
Meeting Room

7. Reception/Information
Proposed Cases
VIP area
OLED can provide a comfortable and ‘premium’ atmosphere for distinguished guests
Reception/Information
VIP Lounge

8. Applied Cases As Office Lighting
Actual Applications being considered for Office Areas (Meeting Rooms)

9. Applied Cases As Decorative Sculptures
Actual Lighting Sculpture using OLEDs (June 2013)
Atrium Chandelier
23m
UN office

10. Applied Cases US Embassy, Finland (Acuity Brands)
Trilia, designed by Acuity Brands and equipped with LG Chem OLED Panels

11. III. OLED Characteristics & Advantages
Light Quality Advantages - Natural Light with No Glare
- High CRI at Higher Color Temperatures
- Uniformity
Structural Advantages - Thin - Lightweight - Low Heat

12. Light Quality Natural Light with No Glare
OLED’s spectral characteristics provide natural and pleasant light with no glare
LED with Glare Issue
OLED without Glare
Red
Green
Blue
Red
Green
Blue
Strong & Directional Light
with Glare
Soft & Diffusive Light
without Glare
retina
optic nerve
fovea
iris
lens
pupil
Decorative Lighting
Desk Stand
Make-Up Room
Sleeping Room
Dining Room

13. Potential Applications
Light Quality
High CRI at Higher Color Temperatures
OLED is the only light source that can naturally achieve CRI >4000K~3000K
High CRI at 4000K
Potential Applications
CRI
Fashion Shop
Gallery
Fruit/Vegetable Shop
Make-Up(Hair) Salon
100
OLED 90
CRI
LED 80 70
5000K
4000K
3000K
CCT

14. Color change with angle
Light Quality
Uniform Light Distribution
LG Chem OLED provides even luminance level and color uniformity
Luminance Uniformity
Color change with angle
Max.
100 mm
Δuv
0.005
0.004
0.003
100 mm
0.002
0.001
0.000
-80
-60
-40
-20 20 40 60 80
nit
Min.

15. Flat Lighting Comparison
Simple Structure
Thin, Lightweight
OLEDs open the opportunity for unprecedented design with minimal loss of efficiency
Structure
Flat Lighting Comparison
LED
OLED
Light Source
LED
OLED
Efficiency
Loss
LED Package
LED Module
Frame
Lighting Guide
Diffuser
-10~15%
-5%
Shape
Size
300x300mm
300x300mm
Efficiency
Loss
25~30% 0%
Panel
Thickness
6~20mm
~2mm
Weight
2~3kg
~0.5kg

16. Heat Generation of OLED panel
Simple Structure
Low Heat Generation
OLED panels generate very little heat and do not require heat sinks
Heat Generation of OLED panel
Structure
nit
LED
OLED
0.5
1.0
1.5 20 40 60 80
100
2.0
Watt
lm/w
2.5
31℃
28℃
~40℃
Heat Sink
No Heat Sink needed
LED Module
Module Frame

17. III. LG Chem OLED Light Product Roadmap / Performance
Development Status
Product Roadmap / Performance
Current Product Line-up
New Product: Flexible (Bendable) OLED Panels
Product Portfolio Overview
Detailed Specifications
Optimal Cost Structure

18. Product Roadmap Efficacy / Lifetime Efficacy Lifetime lm/W KHr 40 150
135 30 30
100
100 80 20 20 60 15 50 45 12 10
2011
2012
2013
2014
2015
Year
2011
2012
2013
2014
2015
Year

19. Product Roadmap Luminance / Shapes Luminance Size cd/m2 mm 5,000 5000
300
4,000
4000
Flexible
200x50
300x300
3,000
3,000
3,000
200
3000
200x50
2000
100
140x140
1000
100x100
53x55
2011
2012
2013
2014
2015
Year
2011
2012
2013
2014
2015
Year

20. LG Chem OLED - Product Line-up
50x200
100x100
Flexible (200x50)
55x53

21. LG Chem - Flexible (Bendable) OLED Panels
Mass production to begin from 3Q 2013
Photo
Specification
Size : 200mm x 50mm
Thickness : 0.20 mm
CCT : 4,000K
Efficacy : 45 lm/W
Flux : 73 lm
Uniformity : >85
CRI : >90
Voltage : 6.0
DC current : 250mA
LT 70 : Min. 15,000 Hrs
Bending Radius : 65mm
* Above specifications are subject to change.

22. LG Chem Flexible OLED Panels
Product Examples

23. Product Portfolio Type Rigid Flexible Shape Size (mm) 100x100 140x140
Model
N6SA40
N6SA30
N8SA30
N6SC40
N6BA40
N6BA30
N6SB40
F4BA40
CCT
(K)
4,000
3,000
Thickness
1.8
1.0
0.2
Efficacy
(lm/W) 55 62 80
CRI
>90
>80
Flux
(lm) 75
155 73 20
LT70
(Hrs)
15,000
18,000
20,000
TBD

24. Detailed Specifications
Type
Rigid
Flexible
Size(mm)
(active area)
100x100
(90x90)
140x140
(129x129)
200x50
(190x40)
53x55
(46x46)
Model
N6SA40
N6SA30
N8SA30
N6SC40
N6BA40
N6BA30
N6SB40
F4BA40
Thickness
(mm)
1.8
1.0
0.2
CCT
(K)
4,000
3,000
Efficacy
(lm/W) 55 62 80
Flux
(lm) 75
155 73 20
Uniformity
(%)
>85
CRI
>90
>80
Voltage
(V)
6.2
8.5
6.4
6.0
DC Current
(mA)
230
150
120
450
223
145
LT70
(Hrs)
15,000
18,000
20,000
TBD

25. Optimal Cost Structure
Investment Plans
All key components are produced by LG Chem.
Korea is the No.1 country for OLED displays,
surrounded by best OLED infrastructure.
LG Chem has begun mass production in Gen.2 line.
Finalized initial development of Gen.5 line
through government funded project
LG Chem
OLED Light
LG Chem’s
Gen. 2
in-line system
OLED
Materials
LG Chem
Electronic
Light
Extraction Films
LG Chem
IT Film
Glass
Substrate
LG Chem
LCD Glass
Substrates
Gen. 5 Equipment
Development
- Government
Funded Project
(2010.6~2012.8)

26. [ Appendix ] OLED Lighting Applications Co-Marketing / Exhibitions
Additional Application Ideas
LG Chem’s OLED Panel Photos

27. OLED Lighting Applications
Acuity Brands Lighting
Acuity Brands Lighting launched new OLED lightings using LG Chem OLED panels

28. OLED Lighting Applications
Acuity Brands Lighting
ABL’s OLED Lightings equipped with LG Chem OLED Panels, introduced at LFI 2013

29. OLED Lighting Applications
WAC Lighting
WAC’s OLED lightings equipped with LG Chem OLED panels

30. OLED Lighting Applications
Manta Rhei by SELUX
Selux’s OLED lighting equipped with LG Chem Panels, introduced at Light + Building 2012

31. OLED Lighting Applications
Italian Designer Project
Italian designers’ OLED Lightings using LG Chem OLED Panels, introduced at Euroluce 2013

32. Strategic Collaboration Proposal
Co-Exhibition
LG Chem’s exhibition booths displaying partners’ OLED products
Light+Building 2012
Euroluce 2013

33. Additional Application Ideas
Shop
Premium Shops (High CRI, Design Freedom)
Glass Table (Transparent)
Display Showcase (High CRI, Design Freedom)

34. Additional Application Ideas
Study Room

35. Additional Application Ideas
Children’s Hospital

36. Assisted Living(Silver Town)
Additional Application Ideas
Elderly Hospital
Assisted Living(Silver Town)
Elderly Hospital
Assisted Living(Silver Town)