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Julian Mobbs Managing Director Cambridge Global Grid for Learning Vision and Strategy in Education 20 th June 2011
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Changing Education World Growing digital divide between educators and learners Content obtained from sources other than publishers Educators and learners are spending their own money Educators are creating and sharing their own content Ministries are encouraging open content initiatives Institutions are seeking value for money through: –Resource aggregation –Consolidated purchase
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Changing Teaching & Learning TRADITION Teacher-oriented Textbook-reliant TRANSFORMATION Student-oriented Self-directed learning Textbooks & e-learning resources co-exist TRANSLATION Board to PowerPoint Textbooks to e-books TEACH LESS AND LEARN MORE Teachers need… … to facilitate personalised learning … to encourage self-directed learning
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Our Mission To become the leading digital content broker and supply service for education markets worldwide
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Global Grid for Learning (GGfL) Digital content brokerage and supply service for education markets worldwide Open, safe search, discovery and retrieval service for digital learning resources Trusted logistics and support network via partners and resellers worldwide Portable and scalable service across territories and education market sectors Service development driven by end user needs
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GGfLs Role in the Value Chain
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GGfL Service Provision Digital content preparation and management Digital content delivery Flexible business models for usage Market research Business Development Post-sale training and support
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Success Partnerships Brand Building Continuous Service Innovation Flexible solutions adapted to customer needs Critical Success Factors
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GGfL Services Bringing together the open content movement and commercial publishing industry to provide universal, affordable and equitable access for educators and learners to a diverse range of digital learning resources from multiple providers
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Direct Web Service Search, stream, download Easily integrated PortableCustomisable GGfL Content Service www.ggflondemand.com
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Flexible Content Options Disaggregated Fully Packaged
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Continuous Service Innovation What users want: –More packaged content –Improved search and retrieval –Improved accessibility –Faster –Improvements to User Interface Design
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GGfL Publishing Plan Current content delivered via the GGfL Library Gap analysis: subject and age level coverage; resource type Focus on acquisition of rich media content Building packaged content Links to providers e- commerce sites Maximising interoperability with commonly used educational software and technology Building 3-level training programme for educators
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Integration Strategy
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Content Provider Benefits Global distributionNon-exclusive distributionFully managedSingle service solutionRepurpose and reuse contentMultiple licensing options
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End User Benefits Single content source, many providersEducationally relevant, trusted contentEasy to useCopyright-cleared contentEngaging multimedia resourcesFacilitate anytime, anywhere learning
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LA & MoE Benefits Single content source, many providersCopyright-cleared resourcesFully managed serviceTrusted and credible content providersCompatibility and interoperabilityMultiple delivery & consumption models
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Reseller & Partner Benefits High value, low cost content solutionFully managed servicePerformance-related marginsDedicated account managementAdditional premium content upgrades
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www.globalgridforlearning.com
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