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Group 7 XM SATELLITE RADIO. PRIMARY TARGET Primary Target: 25-34 year olds Desired market young and tech friendly Car owners or in the market to purchase.

Published byJames Maull Modified over 10 years ago

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Presentation on theme: "Group 7 XM SATELLITE RADIO. PRIMARY TARGET Primary Target: 25-34 year olds Desired market young and tech friendly Car owners or in the market to purchase."— Presentation transcript:

1 Group 7 XM SATELLITE RADIO

2 PRIMARY TARGET Primary Target: 25-34 year olds Desired market young and tech friendly Car owners or in the market to purchase a new car Best performing target in exhibit 10 ($12/month)

3 VALUE PROPISITION High Quality Radio Better coverage Commercial free Nationwide set channels “You’ll be able to drive from NY to LA and always listen. ”

4 TIER PROGRAMMING Assess consumer price sensitivity Validates optimal price Consumers can move up tier ladder Possible Advertising Profits (Trial package) Free monthly fee with profits in advertising Only basic channels for limited time Less ads than FM/AM radio PREMIUM PACKAGE TRIAL PACKAGE BASIC PACKAGE

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