2. The advantage of distribution

3. Manufacturer Retailer Distributor Economical Timely Effective

4. Your Gro Group advantage… The Advantage of Distribution The Advantage of Distribution The Advantage of Distributor Regional Trade Shows The Advantage of Distributor Regional Trade Shows The Advantage of Annual Gro Group Kick-Off The Advantage of Annual Gro Group Kick-Off The Advantage of Gro Group Distributors The Advantage of Gro Group Distributors

5. Manufacturer

6. The Advantage of Distribution The ability to service regional markets efficiently and economically

7. Manufacturer Efficient and Economical Distribution Through a single distributor, a manufacturer reaches hundreds of retail accounts Through a single distributor, a manufacturer reaches hundreds of retail accounts

8. Distributors blanket a region in a timely fashion –Nearly 500 salespeople –Presenting products –Writing orders –Getting feedback Distributors blanket a region in a timely fashion –Nearly 500 salespeople –Presenting products –Writing orders –Getting feedback Manufacturer A Single Distributor Reaches Hundreds of Retail Accounts Efficient and Economical Distribution

9. Distributors can effectively introduce new products to independent retailers Manufacturer A Single Distributor Reaches Hundreds of Retail Accounts Efficient and Economical Distribution Distributors know market conditions in their territories Distributor salespeople and support staff work regularly with their customers with merchandising and advertising programs

10. Manufacturer A Single Distributor Reaches Hundreds of Retail Accounts Efficient and Economical Distribution Distributors host regional trade shows –Motivated buyers –Showcase for products –Orders –Feedback Distributors host regional trade shows –Motivated buyers –Showcase for products –Orders –Feedback

11. Manufacturer Efficient and Economical Distribution Manufacturers ship in volume to the distributor’s warehouse Improving regional product placement Preseason product availability In-season inventory management Improving regional product placement Preseason product availability In-season inventory management

12. Manufacturer Efficient and Economical Distribution Consolidated early orders

13. Fewer and larger shipments to distributors reduce: –Order picking –Packing costs –Shipping costs Fewer and larger shipments to distributors reduce: –Order picking –Packing costs –Shipping costs Manufacturer Efficient and Economical Distribution Reduce administrative costs from receipt of order, through shipping, invoicing and statements

14. Manufacturers reduce exposure to slow-pay, no- pay accounts by selling to established distributors Manufacturer Efficient and Economical Distribution Reduce administrative costs from receipt of order, through shipping, invoicing and statements

15. Retailer

16. Salespeople are trusted advisors

17. A Single Source with Reasonable Minimums and On-Time Delivery Through a single source, a retailer selects from hundreds of brands and manufacturers Through a single source, a retailer selects from hundreds of brands and manufacturers Retailer

18. A Single Source with Reasonable Minimums and On-Time Delivery Retailer Through a single distributor, the retailer selects from thousands of the most regionally appropriate products Through a single distributor, the retailer selects from thousands of the most regionally appropriate products –Represent hundreds of brands and manufacturers –Ordering through a single source is easy, minimums reasonable –Most efficient means of new product and category sourcing Through a single distributor, the retailer selects from thousands of the most regionally appropriate products Through a single distributor, the retailer selects from thousands of the most regionally appropriate products –Represent hundreds of brands and manufacturers –Ordering through a single source is easy, minimums reasonable –Most efficient means of new product and category sourcing

19. A Single Source with Reasonable Minimums and On-Time Delivery Retailer Regional Distributors have hundreds of people in the field every day getting constant feedback and developing regional market intelligence Regional Distributors have hundreds of people in the field every day getting constant feedback and developing regional market intelligence

20. A Single Source with Reasonable Minimums and On-Time Delivery Retailer Distributors provide merchandising and advertising programs Distributors provide merchandising and advertising programs –Tailored to regional trends and needs –Special event planning and support Distributors regional trade shows Distributors regional trade shows –Bring retailers and manufacturers together in a focused environment –Showcase new products, categories, and programs Distributors provide merchandising and advertising programs Distributors provide merchandising and advertising programs –Tailored to regional trends and needs –Special event planning and support Distributors regional trade shows Distributors regional trade shows –Bring retailers and manufacturers together in a focused environment –Showcase new products, categories, and programs

21. A Single Source with Reasonable Minimums and On-Time Delivery Retailer Distributors local warehousing… Distributors local warehousing… –Improves product placement –Preseason product availability –In-season inventory management –Facilitates rapid order turnaround Distributors local warehousing… Distributors local warehousing… –Improves product placement –Preseason product availability –In-season inventory management –Facilitates rapid order turnaround

22. The Advantage of Distribution The Advantage of Distribution The Advantage of Distributor Regional Trade Shows The Advantage of Distributor Regional Trade Shows The Advantage of Annual Gro Group Kick-Off The Advantage of Annual Gro Group Kick-Off The Advantage of Gro Group Distributors The Advantage of Gro Group Distributors Your Gro Group advantage…

23. Gro Group Distributor Regional Trade Shows

24. Direct contact between Manufacturer Partners and Independent Retailers Gro Group Distributor Regional Trade Shows Manufacturer Partners enjoy direct exposure to retailers Manufacturer Partners enjoy direct exposure to retailers Retailers who attend can restock staple items, add new products, and reenergize their retail environment Retailers who attend can restock staple items, add new products, and reenergize their retail environment

25. Gro Group Distributor Regional Trade Shows Your Sales Opportunities –23 Regional Distributor Trade Shows –30+ Trade show days –7,600+ Accounts attend –14,000+ Attendees Your Sales Opportunities –23 Regional Distributor Trade Shows –30+ Trade show days –7,600+ Accounts attend –14,000+ Attendees

26. The Advantage of Distribution The Advantage of Distribution The Advantage of Distributor Regional Trade Shows The Advantage of Distributor Regional Trade Shows The Advantage of Annual Gro Group Kick-Off The Advantage of Annual Gro Group Kick-Off The Advantage of Gro Group Distributors The Advantage of Gro Group Distributors Your Gro Group advantage…

27. Annual Gro Group Kick-Off

28. The opportunity for invited Manufacturer Partners to meet individually with key decision makers from each of the Gro Group Distributors The opportunity for invited Manufacturer Partners to meet individually with key decision makers from each of the Gro Group Distributors –Review product lines –Discuss sales in each market –Develop Regional Marketing Plans The opportunity for invited Manufacturer Partners to meet individually with key decision makers from each of the Gro Group Distributors The opportunity for invited Manufacturer Partners to meet individually with key decision makers from each of the Gro Group Distributors –Review product lines –Discuss sales in each market –Develop Regional Marketing Plans

29. Annual Gro Group Kick-Off Gro Group Distributors rely on this highly efficient and productive format to begin their review process for the following season Gro Group Distributors rely on this highly efficient and productive format to begin their review process for the following season Independent survey calls this the #1 industry selling event Independent survey calls this the #1 industry selling event Gro Group Distributors rely on this highly efficient and productive format to begin their review process for the following season Gro Group Distributors rely on this highly efficient and productive format to begin their review process for the following season Independent survey calls this the #1 industry selling event Independent survey calls this the #1 industry selling event The ultimate goal is an invitation to the distributors’ regional trade show The ultimate goal is an invitation to the distributors’ regional trade show

30. The Advantage of Distribution The Advantage of Distribution The Advantage of Distributor Regional Trade Shows The Advantage of Distributor Regional Trade Shows The Advantage of Annual Gro Group Kick-Off The Advantage of Annual Gro Group Kick-Off The Advantage of Gro Group Distributors The Advantage of Gro Group Distributors Your Gro Group advantage…

31. Who are the Gro Group Distributors? Who are the Gro Group Distributors? Gro Group Distributors service over 90% of the independent lawn & garden retailers in the United States and Canada

32. Gro Group Distributors $1,000,000,000+ Annual Sales $1,000,000,000+ Annual Sales 15 Regional Distributors 15 Regional Distributors 39 Distribution Centers 39 Distribution Centers 26,000 Retail Locations 26,000 Retail Locations 494 Professional Sales People 494 Professional Sales People 1,854 Dedicated Employees 1,854 Dedicated Employees Combined, they represent:

33. Gro Group Distributors brought together by Gro Group Inc. since 1974 brought together by Gro Group Inc. since 1974