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A History of BP Branding and Logo Development. The BP Logo Timeline BP’s Advertising Agency: Olgivy & Mather.

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Presentation on theme: "A History of BP Branding and Logo Development. The BP Logo Timeline BP’s Advertising Agency: Olgivy & Mather."— Presentation transcript:

1 A History of BP Branding and Logo Development

2 The BP Logo Timeline BP’s Advertising Agency: Olgivy & Mather

3 BP Logo History 1921-1922 Beyond Petroleum gas was approximately 11 cents per gallon.

4 1922-1930

5 1930-1947

6 1947-1958

7 1989-1998

8 1998-2000 Amoco and BP Merged Amoco’s Torch appears next to BP Shield

9 2000-Present Helios—Greek Sun God Dynamic Forms of Energy Price of BP in 2011 is $3.29/gallon.

10 New Slogan for the 21 st Century Better people, better products, big picture, beyond petroleum.

11 Environmental News  March, 2006--A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaska's North Slope.  April, 2010--Deep Horizon Gulf Oil Spill. One million barrels or more spilled into the Gulf.

12 References  http://www.bp.com/sectiongenericarticle.do? categoryId=9014509&contentId=7027666 http://www.bp.com/sectiongenericarticle.do? categoryId=9014509&contentId=7027666  http://news.nationalgeographic.com/news/20 06/03/0320_060320_alaska_oil.html http://news.nationalgeographic.com/news/20 06/03/0320_060320_alaska_oil.html  http://www.scientificamerican.com/report.cfm ?id=bp-gulf-of-mexico-oil-spill-anniversary http://www.scientificamerican.com/report.cfm ?id=bp-gulf-of-mexico-oil-spill-anniversary


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