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Published byMagdalena Iredale Modified over 10 years ago
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A History of BP Branding and Logo Development
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The BP Logo Timeline BP’s Advertising Agency: Olgivy & Mather
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BP Logo History 1921-1922 Beyond Petroleum gas was approximately 11 cents per gallon.
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1922-1930
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1930-1947
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1947-1958
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1989-1998
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1998-2000 Amoco and BP Merged Amoco’s Torch appears next to BP Shield
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2000-Present Helios—Greek Sun God Dynamic Forms of Energy Price of BP in 2011 is $3.29/gallon.
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New Slogan for the 21 st Century Better people, better products, big picture, beyond petroleum.
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Environmental News March, 2006--A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaska's North Slope. April, 2010--Deep Horizon Gulf Oil Spill. One million barrels or more spilled into the Gulf.
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References http://www.bp.com/sectiongenericarticle.do? categoryId=9014509&contentId=7027666 http://www.bp.com/sectiongenericarticle.do? categoryId=9014509&contentId=7027666 http://news.nationalgeographic.com/news/20 06/03/0320_060320_alaska_oil.html http://news.nationalgeographic.com/news/20 06/03/0320_060320_alaska_oil.html http://www.scientificamerican.com/report.cfm ?id=bp-gulf-of-mexico-oil-spill-anniversary http://www.scientificamerican.com/report.cfm ?id=bp-gulf-of-mexico-oil-spill-anniversary
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