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BASIC WEB ANALYTICS INTRO JT Pedersen jt@jtpedersen.net
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What Are Analytics? Gathering Measuring Evaluating Reporting of…Stuff Why Care? The ability to make Informed Decisions Photo credit: Jason Antony http://www.sxc.hu/profile/vancanjay
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What Kinds of Stuff? Screen Resolutions Browsers Countries
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What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles
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What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles Dead Articles Sources Keywords
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Google Analytics Quick Introduction
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Google Analytics Google-provided script after account creation
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Google Analytics Dashboard
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Google Analytics Traffic Sources
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Google Analytics Geographic Origin
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Google Analytics Geographic Origin
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Google Analytics Breakdown Visitors New/Return Browser Used Connectivity
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Google Analytics Mobile Users Similar general stats… 84% longer visit
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WordPress.com Stats Free Plug-In, Easily Employed
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WordPress.com Stats
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Traffic definitely reflects your own activity. Strong content delivery rewarded by viewers Stumble, even a bit, and the impact’s immediate
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WordPress.com Stats
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Real World Examples Project Hosting Sites Direct Mail Landing Pages (Campaign Tracking) Blog acceptance Popular Articles Or, never do again… Activity Sources (Li, FB, etc.) Product Development Platform Support eCommerce Conversions
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Questions… JT Pedersen jt@jtpedersen.net www.jtpedersen.net @jtpedersen
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