1. Marketing Your Product / Service Young Entrepreneurs Programme Friday, June 16, 2006 World Zarathushti Chamber of Commerce

2. Marketing Strategy Good products with inappropriate marketing strategies and distribution have not done as well as expected While Mediocre products with great marketing and distribution have exceeded expectations

3. The Environment Product/Service Packaging Marketing Image Promotion Distribution and Marketing Presence

4. Critical Factors Spend quality time to analyse the competing products and services, filter and learn from their good practices / features Understand the marketing strategies and target segments, business development model and supply chain management of competition. Define the challenges from each competing product or service. Integrate learning into training programme Create a positive differentiator for your product or service. Integrate it with your marketing and sales strategy. Emphasise it in the training program

5. Some Success Factors Hiring, Training and Retaining the BD team is a very critical ingredient for success Training : Sales School should be very comprehensive, with significant role play and objection handling modules. Involve external professionals if necessary Initial senior management support in the market to procure business Carefully thought out launch and market penetration strategies Set achievable targets and achievement recognition and incentives Hire carefully, do not compromise job fitment Retention : Plays a big role in the eventual success of the business

6. Some Success Factors Target Market, Target Segment identification Promotion Strategy and Promotion Avenues POS material Pricing After Sales Service

7. Some Success Factors Periodic Review of Business Plan, mid-course correction Regular Product / Service Enhancement Programme Regular Competition Review and Market Feedback Pricing Review / Promotion Plan Plan for Growth – Organic and Inorganic

8. Some Success Factors Expansion and Distribution Plan Human Capital Development Plan Business Risk Mitigation Plan

9. Open House

10. Expansion Options Head Office 132 Regional Office 132 Regional Office 132 Regional Office 132

11. Expansion Options Franchising

12. Thank you!