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Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ © Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved
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About us: ResearchPAYS®, Inc. is a New York based firm that provides strategic business consulting services to Fortune 1000 companies for their multicultural concerns. We are all about conducting Research that Pays Off! Our expertise... We integrate in-house expertise with primary field data to establish recommendations, identify reliable metrics and monitor progress. We also custom-design leadership-training workshops based on our findings. 2
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The Hispanic Opportunity In this Presentation - Evaluate Key Metrics for Overall Hispanic Markets Hispanic Online Behavior Hispanics Online – metrics
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Key Hispanic Metrics - Overall 1.English language fluency 2.Generation 3.Country of Origin 4.Level of education 5.Household Income 6.Purchasing Power (Aggregate Household Income) Hispanics Online – metrics
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US Population ‘09 Source: US Census
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US Hispanic Population Source: US Census
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US Citizenship Status Source: US Census
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Age Source: US Census
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Population Projection Source: US Census
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The New ‘Minority–Majority’ Source: US Census
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English Language Fluency Source: US Census
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Generation Source: US Census
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Country of Origin Source: US Census
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Level of Education Source: US Census
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Income Source: US Census
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Income Source: US Census
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Purchasing Power - 2008 Source: Hispanic PEW
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Purchasing Power - 2013 Source: Hispanic PEW
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Key Hispanic Metrics - Online 1.English language fluency 2.Generation 3.Country of Origin 4.Level of education 5.Household Income 6.Purchasing Power (Aggregate Household Income) Hispanics Online – metrics
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% Online – Language Fluency Hispanics Online – trends
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% Online - Generation Hispanics Online – trends
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% Online - Country of Origin Hispanics Online – trends
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% Online – Level of Education Hispanics Online – trends i.e. Of the 41% Hispanics without a High School degree, 31% of them use the web.
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% Online – Household Income Hispanics Online – trends i.e. Of the 54% Hispanics with a household income less than $30k, 39% of them use the web.
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% Online – Purchasing Power-AHI Hispanics Online – trends
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% Hispanics Online 1.% Online – High Score 2.% Online – Low Score 3.% Hispanic Internet Usage 4.% Hispanic Mobile Web Usage Hispanics Online – metrics
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% Online – High Score Hispanics Online – trends
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% Online – Low Score Hispanics Online – trends
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% Hispanic Internet Usage Hispanics Online – trends
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% Hispanic Mobile Web Usage Hispanics Online – trends
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Sample Projects and Services 1.Data Collection at Events - Events-based Research 2. Hispanisize™ a non-Hispanic Workforce 3.Hispanic Business Leadership Development Programs 4.Mentorship Programs 5.ROI Analyses for Multicultural Sponsorship Funds 6.Multicultural Component Analyses in Select Markets 7.Facilitated Discussions – Business Model Innovations 8.Speaker, Lecturer, and Master of Ceremonies Hispanics Online – metrics
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Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ © Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved
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