2. Windows Phone Development Munir Usman Microsoft Most Valuable Professional – Visual C# Founder/CEO – Pi Labs (http://pi-labs.net) http://about.me/munir Amir Ali Jiwani CTO – Pi Labs http://about.me/amir.ali Pi Labs – http://pi-labs.netjobs@pi-labs.net

3. Agenda Revolution In Mobile Application Development Mobile Developer Ecosystem Microsoft Strategy in Mobile Introduction to Windows Phone Development Code Demo Future Talk Pi Labs – http://pi-labs.netjobs@pi-labs.net

4. Revolution 1980s: OS, Compilers, DBMS, Word Processors, System Programming 1990s: Desktop Era - Powerful OS, Visual Programming, Business Apps, Consumer Apps, Entertainment 1995 - Now: Web Era: dot-com bubble, RIA, Ajax, Web 2.0 Pi Labs – http://pi-labs.netjobs@pi-labs.net

5. Revolution Question: What is next? Mobile & Cloud! Pi Labs – http://pi-labs.netjobs@pi-labs.net

6. Opportunity – Eco System Mobile Development Market worth 2010 – 6.2 Billion USD 2013 – 25 Billion USD (Estimated by Gartner) Your one $0.99 app can make you millionaire in few weeks! Pi Labs – http://pi-labs.netjobs@pi-labs.net

7. Eco System – Success Stories iShoot - Ethan Nicholas (video)video Ordinary Software Engineer at Sun Made $600,000 in first month and left his job Angry Birds – Rovio (17 people company in Finland) (video)video Sold over 10+ million copies on App Store iTeleport – A Pakistani Phd student in US (video)video Making more than $1000 a day with his $25 VNC app Pi Labs – http://pi-labs.netjobs@pi-labs.net

8. Popular Platforms iPhone & iPad + Pioneer in modern touch based mobile device + Great User Experience + Extremely successful Eco-System - Very restrictive platform by Apple - Only Obj-C (Memory management is real pain!) - Developer must have Mac OS to develop apps - Not very developer friendly - Single hardware vendor Pi Labs – http://pi-labs.netjobs@pi-labs.net

9. Popular Platforms Android + Fastest growing Mobile Platform + Open Source + Developer friendly(not so friendly ;) Java, Eclipse, Net Beans - Eco-System is not matured - Bad Quality Control Pi Labs – http://pi-labs.netjobs@pi-labs.net

10. Introducing Windows Phone Video Pi Labs – http://pi-labs.netjobs@pi-labs.net

11. Windows Phone - Introduction + Great User Experience - VideoVideo + Multiple Hardware Vendors – PC Model + Eco System – Existing Windows Marketplace Less restricted than Apple AppStore but better than Android Market + Launched worldwide last month Can capture market of Asia and Middle east easily + Backed by Microsoft Marketing Pi Labs – http://pi-labs.netjobs@pi-labs.net

12. Windows Phone - Development + Best Development Tools – VS 2010, Expression and XNA + Extremely Easy to Program If you know Silverlight, you’re already Windows Phone Developer + Metro UI and Live Tiles + Integration with Xbox Live Same game you can play on Xbox, PC and now on Phone + Already have thousands of Apps ready (Video)Video + 200,000+ Downloads of Beta tools (few months ago) + 5000+ apps in Marketplace in just 2 months! Pi Labs – http://pi-labs.netjobs@pi-labs.net

13. Microsoft Strategy Learn from (others?) mistakes It’s a Do & Die situation! Repeat the history of Desktop OS when Windows beats Linux and Mac OS. Key of Success? (Video) Developers, Developers and Developers! Pi Labs – http://pi-labs.netjobs@pi-labs.net

14. Windows Phone - Risks - May be too late? BUT +its just the beginning of revolution! +Mac OS came before Windows +PlayStation existed long before Microsoft Xbox Mobile Market is not unknown to Microsoft Windows Mobile was a success till 2008-09 Pi Labs – http://pi-labs.netjobs@pi-labs.net

15. Summary Paradigm shift in computing industry! Big Opportunity! All you need is an idea! Start learning now! Pi Labs – http://pi-labs.netjobs@pi-labs.net

16. Download & Start Creating Get the Windows Phone Developer Tools Download the UI Design and Interaction Guide Interact with the design tools when Available http://developer.windowsphone.com Pi Labs – http://pi-labs.netjobs@pi-labs.net

17. Thank you! Pi Labs – http://pi-labs.netjobs@pi-labs.net