1. Duncan PESCOD Permanent Secretary for Commerce and Economic Development (Communications and Technology) The architecture of Creativity

2. “Architecture starts when you carefully put two bricks together. There it begins.” “The loftiest towers are built up from the ground.” In creating, the only hard thing is to begin: a grass blade’s no easier to make than an oak. Ludwig Mies van der Rohe (1886 – 1969) Chinese proverb James Russell Lowell (1819 – 1891)

3. The architecture of Creativity A good foundation 32 000 creative industry-related establishments Engaging some 170 000 practitioners Contribute over $60 billion added value annually to HK’s GDP (approx. 4% of our GDP)

7. Design The Octopus More than 19 million issued Being modeled by Holland and Dubai Voted by the UK Design Council as 1 of 13 steps to a better world

8. CreateHK CreateHK – 1 June 2009 CreateSmart Initiative - $300 million Recruit Head, CreateHK

9. Tasks Group resources scattered among departments cut red tape Work together with industries One-stop service

10. A Multi-pronged approach Nurturing a pool of Creative Talent Facilitating development of creative start-ups

11. Local market

12. Overseas promotions

13. Creative clusters

15. Events

17. “Maybe we can show government how to operate better as a result of better architecture.” Frank Lloyd Wright (1867 – 1959)

18. Door always open

19. Thank you!