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ShopperScape ® Snapshot Strategies for Paying for Holiday Gifts: Shoppers Using More Green than Red November 2012
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© Kantar Retail 2012 1/11/20142 Cash (or equivalent) Credit Layaway Source: Kantar Retail ShopperScape ®, October 2012
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© Kantar Retail 2012 Total Have Nots*Haves* Kids at Home Gen Y Gen XBoomersSeniors Cash or Cash Equivalent Use cash/check/debit to stay on budget 59%64%53%65%61%62%59%51% Use gift cards 14%15%14%16%18% 12%9% Credit Use credit card to earn points/miles 30%20%44%24%21%26%31%43% Use credit card to pay off over time 12% 13% 14% 12%9% Use retailer credit card to earn discounts 10%7%14%13%8%12%10%9% Layaway Use layaway to spread out payments 7%9%4%13%10%11%5%2% Use layaway to get hot items 4%5%3%7%6% 3%1% 1/11/20143 Strategies Shoppers Will Use to Pay For Holiday Gifts *Have Nots have an annual HH income of <$60k; Haves have an annual HH income of $60k+ Note: Arrows indicate a significant difference vs. all shoppers (95% confidence level) Source: Kantar Retail ShopperScape ®, October 2012
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© 2012 Kantar. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved. Rachel McGuire Rachel.McGuire@kantarretail.com Two Easton Oval Suite 500 Columbus, OH 43219 T +1.614.355.4000 T +1.614.355.4036 F +1.614.355.4059 www.kantarretailiq.com
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