1. www.cruisebaltic.com Bo Nylandsted Larsen Project Director Klaipeda, May 23, 2007 Cruise Baltic Project Use of marketing tools for cruise business development

2. Today's Subject 501.000.000 - marketing 332.000.000 - marketing tools 332.000.000 for marketing tools

4. “Some people believe football is a matter of life and death. I am very disappointed with that attitude. I can assure you, it is much, much more important than that” Bill Shankly, Liverpool Football Club

5. About Cruise Baltic Project

6. One common target

7. Statement from Cruise Baltic Development Forum ”…An early successful forerunner in this field is the Cruise Baltic Project, which demonstrates a clear success story and great example of close coordination between destinations and ports within the Baltic Sea Region….”

8. Strategic Partners EU funding - Interreg III B CBP Steering Group = all participating partners Service Standards Business Partners Scandinavian Airlines Rezidor SAS Secretariat Branding PR & PressMarketing

9. Baltic themes across destinations

10. Marketing Tools handbook Various give-aways

11. Product guide

12. Roll-up for trade shows

13. Welcome Sign

14. E-learning program

15. Other marketing tools Local cruise network Press Destination film

16. Baltic Sea Region 3 minutes of inspiration click

17. How do we promote the Baltic Sea Region Thematic products Common standards and good infrastructure Clean,safe and English speaking Customer driven Easy / efficient to sell Good earnings

18. Finally any questions ? Bo Nylandsted Larsen Cruise Baltic Project bnl@woco.dk www.cruisebaltic.com www.cruisebaltic.com

19. Roll-up for trade shows

21. www.cruisebaltic.com

22. UK ’consumer version’