1. Hannah Burton Laurison hlaurison@phlpnet.org CPPW Action Institute | WASHINGTON, DC Pricing Strategies for Healthy Foods & Beverages

2. Public Health Law & Policy We are a nonprofit corporation that improves community health outcomes by building the capacity of public health leaders to use sophisticated legal and policy tools in their everyday practice. We are a multi-disciplinary team of lawyers, urban planners, policy analysts – many also with advanced training in public health; all committed to working with public health agencies and their community-based partners.

3. Our Focus Areas

4. Session Overview 1. Introduction How does price influence behavior? 2. Brainstorm What are your goals for getting the price right? 3. Overview of local strategies What tools are available?

5. MARKET FORCES + PUBLIC POLICY = PRICE Photo: icebox79deluxe. Flickr Creative Commons

6. How does price affect behavior?

7. 38% 23% Photo: Special KRB Flickr Creative Commons

9. Do the poor pay more?

10. Photo: Rhonda Winter

11. Federal Food Policy Landscape

13. Credit: Physicians Committee for Responsible Medicine

14. Nutrition Assistance Programs

15. State and Local Food Policy Landscape

16. State and local taxes

17. Land Use Planning

18. Transportation

19. Economic Development

20. where do people shop? RETAIL Grocery Corner stores Restaurants Mobile Vendors Vending Machines DIRECT MARKETS Farmers’ markets/CSA Urban Agriculture Community Gardens

21. Brainstorm! 1. Brainstorm policy strategies that impact price for each venue 2. Mark most promising strategies with a star 3. Rotate to the next venue, repeat steps 1-2

22. Healthy, Affordable Food in Grocery Stores

23. strategies for grocery Fresh food financing (grants/loans) Tax incentives Comprehensive planning and zoning Site/location assistance Workforce development Local hire policy Living wage policy

24. Healthy, Affordable Food in Corner Stores

25. strategies for small markets WIC/EBT participation Cooperative purchasing Business planning Infrastructure subsidies

26. Restaurants Offer Healthy, Affordable Food

27. strategies for restaurants Healthy food zones (esp. near schools) Ban toy give-aways with unhealthy meals Healthy menu certification

28. Healthy, Affordable Food from Mobile Vendors

29. strategies for mobile vending Incentivize healthy vending Restrict unhealthy vending Streamline fees and permitting

30. Healthy, Affordable Food from Vending Machines

31. strategies for vending Control which products are sold or advertised Control how products are sold

32. Healthy, Affordable Food in Farmers’ Markets

33. strategies for farmers’ markets Comprehensive planning and zoning Streamline fees and permitting EBT, WIC, FMNP Vouchers/Bonuses

34. Healthy, Affordable Food in Urban Agriculture

35. strategies for urban agriculture Comprehensive planning and zoning Support entrepreneurial ag Subsidize water & land EBT (seeds)

36. Resources

37. Fact SheetsModel Policies

38. Toolkits

39. www.healthycornerstores.org

40. Hannah Burton Laurison Public Health Law & Policy www.phlpnet.org hlaurison@phlpnet.org Thank you