2.  Researchers must be  Open  Friendly  Non-judgemental  Questions must be  Ordered correctly  Designed for reliability and validity

3.  Ask towards end of interview  Social attitudes  Sexual activity  Drug/alcohol use

4.  Semantic differential: rate on a 7 point scale an item on various attributes. Each attribute requires a scale with bipolar terminal labels

5.  Likert: indicate the amount of agreement or disagreement (from strongly agree to strongly disagree) on a five- to nine-point scale  Helps determine feelings

6.  Stapel: unipolar ten-point rating scale. It ranges from +5 to −5 and has no neutral zero point.

7.  Balanced: equal number of positive/negative responses