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Published byAndre Spring Modified over 10 years ago
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An OUTDOORS WA / DEPARTMENT of SPORT and RECREATION Initiative An OUTDOORS WA / DEPARTMENT of SPORT and RECREATION Initiative facilitated by OUTDOORS WA with support from the COMMUNITY GRANTS SCHEME ‘AV A GO DAY!’ see you out there! …see you out there!
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PROJECT DESCRIPTION A one day pilot program involving a series of come and try opportunities for first time participants in outdoor adventure activities Bushwalking Mountain Biking Paddling Depending on the outcomes of the program, a larger scale event known as Outdoors WA Week may be developed
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PROJECT OUTCOMES Work with activity providers to implement a series of “Try an Outdoor Activity” opportunities across the metropolitan area Removal of participation barriers for community groups to access non competitive outdoor physical activity Increased physical activity and participation for individuals who have not yet experienced outdoor activities The promotion of resources, links and organisational contacts to further assist come and try participants to continue in outdoor adventure activity Enhanced club and association relationship development via mutual event facilitation Appropriate recognition of the Department of Sport and Recreation’s involvement in the program
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POTENTIAL STAKEHOLDERS Activity Providers Canoeing WA Department Sport & Recreation Surf WA RLSS WA Federation WA Bushwalkers Munda Biddi Foundation WA Mountain Biking Association UWA Water Sports Promotional Seniors Recreation Council Parents Without Partners Carers from CALD DEC
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STRUCTURE All activities opportunities are developed and collected into a central marketing strategy which is developed and positioned by Outdoors WA Activity specializations are developed, staffed and delivered by expert groups such as an Association or its club members Outdoors WA provides planning templates to assist task and standardise delivery models All activities provided on the same day(?) “punters” register for places on a first-in-first-placed basis until full, all registrations received by Outdoors WA; data base constructed plus “wait list”; participant data including waivers, medical forms etc provided to activity agents Develop up to 10 outdoor physical activity opportunities / sites where people can go for about 2 hours and “try an activity”
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STRUCTURE Outdoors WA develops documentation process including registration forms, location maps, things to bring, wear lists etc after liaison with activity providers Each activity provider receives a percentage of the grant for use as they see fit in return for their input into the event Participants’ data made available to all activity providers (pending privacy laws) for follow up initiatives / promotions
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BUDGET Activity Stakeholders=$7 - 8 000 Admin / Project Management=$6 - 8 000 Advertising / PR / Resources=$2 000 Insurance=$1 000 Misc=$1 000
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PUBLIC RELATIONS / MARKETING Community News Community Announcements - radio Stakeholders’ –Webs –E Networks
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TIMELINE Acquittal and Close OutMay 20 EventsSunday April 13 or 20 Marketing CommencesMarch 18 Registrations OpenMarch 18 Event Development Agency DecisionsMarch 6 Introductory PresentationFebruary 28
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EVENT PLAN (Proposed) 1 day program 3 x 2 hr sessions 10 sites x 6 hrs = 60 hrs of activity 10 sites x 3 Sessions x 10 pax = 300 pax Groups: Youth Seniors Families Disadvantaged EVENT TIME GROUP Bushwalking8am – 10amYouth 11am – 1pmSeniors / Disadvantaged 2pm – 4pmFamilies Mountain Biking8am – 10amYouth 11am – 1pmSeniors / Disadvantaged 2pm – 4pmFamilies Paddling / Canoeing8am – 10amYouth 11am – 1pmSeniors / Disadvantaged 2pm – 4pmFamilies Miscellaneous8am – 10am
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Issues and Discussion Points Can you be involved? – issues? – problems? – structure? – suggestions?
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