1. T HRIVE BY F IVE W ASHINGTON I DENTITY S TATEMENT April 2, 2014

2. T ODAY ’ S O BJECTIVES Explain value, purpose and process of developing Identity Statement as foundation for Strategic Plan Share draft Identity Statement Get board input and conceptual agreement Identify key strategic questions facing Thrive right now

3. B E THE B UTTERFLY ! From Programs to Purpose

4. V ALUE OF AN I DENTITY S TATEMENT Clarifies a nonprofit’s desired results, customers, programs, competitive advantage and funding model Helps us navigate a changing landscape of partners and opportunities

5. P ROCESS Identity Statement Strategic Framework Work Plans Strategic Plan

7. S MALL G ROUP D ISCUSSION Round #1 Discuss each part of the identity statement, with the following key questions in mind: – Do you see our purpose reflected in this document? – What is missing?

8. S MALL G ROUP D ISCUSSION Round #2 What are key strategic issues or questions facing Thrive that our strategic planning should address?

9. I MMEDIATE N EXT S TEPS April 3 to June 5 May 7: Draft Strategic Framework to Executive Committee May: Program Committee Meeting and Board Development Committee Meeting Late May/Early June: Begin Branding and Messaging Work June 5: Present Strategic Framework to Board