1. HORTICULTURE AND STARTING MATERIALS policy letter horticulture
André Nieuwenhuijse
Senior officer horticulture
Horticulture 2014

2. Dutch Horticulture and Starting Materials
Global player
Generating a wide range of products, including seeds, seed potatoes, fruit and vegetables, flowers, plants, flower bulbs and nursery products.
Responsible for some 40% of total turnover in agriculture every year = 7,9 billion Euros in 2012.
And an export of almost 20 billion Euros in 2012 (contribution to the surplus of Dutch trade balance = 20%).
Contributes to sustainable solutions - food security and safety, water, energy, health and well being and a green environment.
Ministry of Economic Affairs
Horticulture 2014

3. The Golden Triangle
The interaction of production, trade, plant breeding, supply, research, the government, banks in Public Private Partnerships
The Golden Triangle
Industry
Research institutes
Government
Ministry of Economic Affairs
Horticulture 2014 3

4. ENTERPRISE POLICY Ambition – The Netherlands should be the location:
Where enterprises can grow and innovate
Where knowledge flows
Where sustainable solutions are being developed
How?
By generic policies – fiscal policy, less regulation, education
And by the focus on our strengths: 10 top sectors
More scope for businesses
Ministry of Economic Affairs
Horticulture 2014

5. ENTERPRISE POLICY High tech Life Sciences Agri&Food Companies
Logistics
Water
Creative
Industry
Energy
Science &
Education
Government
Chemicals
Horticulture
Horticulture 2014

6. Policy Letter Horticulture
3 Ways to realise the perspective of Dutch Horticulture:
Further internationalisation and cooperating value chains
Greater sustainability in production chains
A spatial restructuring of greenhouse horticulture
Ministry of Economic Affairs
Horticulture 2014

7. Further internationalisation and cooperating value chains
International competition
Developing new business models with distinctive products
Ministry of Economic Affairs
Horticulture 2014

8. Further internationalisation and cooperating value chains
Actions:
Chain innovation program
Proposals to adjust the single Common Market Organization (sCMO) fruit and vegetables.
Producer and branch organizations under the new CAP
Ministry of Economic Affairs
Horticulture 2014

9. Greater sustainability production chains
More sustainability and innovation:
Reducing environmental burden of nutrients and plant protection products on surface waters.
Actions:
Market introduction innovations guarantee scheme.
Knowledge vouchers.
Ministry of Economic Affairs
Horticulture 2014

10. Greater sustainability production chains
Energy transition in a new phase:
Greenhouse horticulture: energy-saving champion
Making use of the geothermal potential in the greenhouse sector
Enhancing energy conservation in the region through partnerships with businesses in and outside the sector.
Ministry of Economic Affairs
Horticulture 2014

11. ENERGY SAVING – INTEGRAL APPROACH
One integral approach with 7 strategies and goals for 2020
ENERGY SAVING
SUSTAINABLE ENERGY SOURCES
EFFICIENT USE OF FOSSIL ENERGY
CO2
CULTIVATION
STRATEGY
LIGHT
SOLAR
ENERGY
GEOTHERMAL
ENERGY
BIO FUELS
BETTER
ELECTRICITY
BETTER
CO₂
Ministry of Economic Affairs
Horticulture 2014

12. Thank you for your attention...
Concluding remarks
Perspective of Dutch Horticulture
Further internationalization
Cooperating value chains
Sustainability in the whole chain
Market renewal and new business models
Especially working together....
Thank you for your attention...
Ministry of Economic Affairs
Horticulture 2014