2. Grow Masters Al Penner and Marvin Wastell

3.  Number and gender of members  Age trend line of membership  Working or retired, what is mix  Why did they join, are they “pinners”  Officers, leaders or “chair fillers”?

4.  Where held, conducive to meetings?  When held, appropriate for members?  Are they interesting?  Is there meal service, if so, type?  What is typical % attendance?

5.  Programs How often and type? Who obtains, program chair or others? What type of topics?  Newsletters  Frequency  Who publishes  How distributed

6.  Type, kids / social  Frequency  Membership involvement  Chairs, “overstuffed” or “vibrating”?  Do they meet “needs assessment”?

7.  Type, more than one?  Frequency?  Amount raised, is it adequate?  Number of members involved?  Are they fun, interesting?

8. Use club analysis to institute changes to improve clubs Recruit younger members, utilize mentoring to involve members Re-vitalize meetings Make sure kids are served Instill Optimism as way of life Make memorization of creed a goal

9.  Recruit members ◦ “Cup of Coffee” for example  Retain members, use mentoring to involve them  Consider building a new club  Increase service to kids, new projects  Do joint club projects or events  Personally make Optimism an important part of your life

10.  Joke, quote, story of the day  Agenda, very important  Use a Sergeant at Arms to enforce meeting protocol, impose fines  Have contests to generate interest  Consider a “Leader of the Day” once a month / quarter

11. The Optimist Creed Promise Yourself... To be so strong that nothing can disturb your peace of mind. To talk health, happiness and prosperity to every person you meet. To make all your friends feel that there is something in them. To look at the sunny side of everything and make your optimism come true. To think only of the best, to work only for the best, and to expect only the best. To be just as enthusiastic about the success of others as you are about your own. To forget the mistakes of the past and press on to the greater achievements of the future. To wear a cheerful countenance at all times and give every living creature you meet a smile. To give so much time to the improvement of yourself that you have no time to criticize others. To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.