1. New Jersey State Library Public Relations & Your Library

2. Agenda  Meet the NJSL Marketing Team  Why PR?  Key Components of PR  PR Activities  PR Tips  NJSL Resources for Public Libraries

3. Meet the NJSL Marketing Team Director of Marketing & PR: Tiffany McClary Phone: 609-278-2640 x122 Email: PR & Media Contact: Gary Cooper Phone: 609-278-2640 x108 Email: gcooper@njstatelib.org Graphic Design & Comm Specialist: Anthony Schiavino Phone: 609-278-2640 x 132 Email: aschiavino@njstatelib.org

4. Why PR? Advocacy Change perceptions Add value to your community Build relationships Promote your events and services Achieve your goals

5. Key Components of PR Media Relations Promotion Events Social Media Strategic Partnerships Issues Management and Crisis Communications

6. PR Activities Press releases Letters to the Editor and Op Eds Media pitches and interviews Email Campaigns Direct Mail Blogs Social Media Events

7. + Tips… Create a plan Coordinate your efforts Use all channels…especially your website Get to know your local press Collaborate with local groups and organizations Content is king Consistent messages Drive conversation before and after events Take advantage of social media Focus on one thing and do it well Hire an intern

8. Resources for Public Libraries www.marketing.njstatelib.org NJSL Direct Newsletter Marketing Trends Blog Campaign Websites PR Templates Marketing Collateral Library Webinars & Podcasts

9. Connect with us! Please reach out with any questions, concerns or suggestions: NJSL Marketing Website: www.marketing.njstatelib.orgwww.marketing.njstatelib.org NJSL Marketing Email: marketing@njstatelib.orgmarketing@njstatelib.org Follow us on Twitter! Find us on Facebook! Thank You!!!