1. Rethinking ASEAN! Towards ASEAN Community 2015
The ASEAN Forum:
Rethinking ASEAN! Towards ASEAN Community 2015
Jakarta 7 August 2007
Gatot S Prawiro MSc.
GE Energy Indonesia Country Executive

2. This is GE Operating in 100+countries … 125+ years …
300,000+ employees worldwide … 2006 Revenue US$163B
NBC Universal
Commercial Finance
Consumer Finance
Infrastructure
Industrial
Healthcare
Energy
Oil & Gas
Water
Energy Fin Svcs
Aircraft Engines
Rail
Aviation Fin Svcs
GE was originally founded by Thomas Alfa Edison (best known as the filament light bulb inventor), hence has been in business for more than 126years. Last year’s revenue was about $163B …
Since July 2005, GE was restructured to consist of 6 business groups.
POINT to the Slide, explain one by one, then end and dwell a minute on INFRASTRUCTURE
Consumer & Ind.
Equip Svcs
Plastics
Security
Sensing
Fanuc
Inspect Tech
Network
Stations
Entertainment
Universal
Sports/Olympics
Diagnostic Imaging
Clinical Systems
Info Technology
Services
Bio Sciences
Factoring
Leasing
Real Estate
Corp Fin Svcs
Healthcare Fin Svcs
Europe
Asia
Americas
Australia / New Zealand

3. Transportation • Water & Process Technologies
GE Infrastructure
Underground, on the ground, and in the air, GE Infrastructure is keeping the world running smoothly and providing imaginative solutions to improve lives.
GE Infrastructure helps emerging countries grow and developed countries thrive with a portfolio that includes traditional and renewable energy systems, aircraft engines, oil and gas technology, locomotives, and water and process systems.
Aviation • Commercial Aviation Services • Energy • Energy Financial Services • Oil & Gas
Transportation • Water & Process Technologies

4. Plastics • Security • Sensing • Advanced Materials
GE Industrial
GE Industrial helps keep the world working through a broad range of products, as well as equipment leasing, and also management and operating services.
GE Industrial helps keep the world working through a broad range of products including appliances, lighting, factory automation systems, plastics, silicones, quartz and ceramics products, and security and sensing technology. GE Industrial also offers equipment leasing, as well as management and operating services.
Consumer & Industrial • Equipment Services • GE Fanuc • Inspection Technologies
Plastics • Security • Sensing • Advanced Materials

5. NBC Universal NBC Universal makes the world think, feel, and smile.
NBC Universal is one of the world’s leading media and entertainment companies – developing, producing and marketing film, television, news, sports, and special events to a huge global audience.
Television Networks • Production & Distribution • Film • Parks & Resorts

6. Healthcare Information Technologies • Services • Bio-Sciences
GE Healthcare
GE Healthcare brings the world medical science and technologies that are helping to transform healthcare. We are working with our partners in healthcare to help them predict, diagnose, inform, and treat disease earlier than ever.
With expertise in medical imaging and information technologies, medical diagnostics, patient monitoring and life-support systems, disease research, drug discovery, and the purification of bio-pharmaceuticals, we are working with our partners in healthcare to help them predict, diagnose, inform, and treat disease earlier than ever.
We call this commitment Early Health, a focus on helping healthcare professionals provide patients with earlier diagnosis, earlier information, and earlier treatment of disease – in some cases, even before factors which provoke a disease come fully into play.
Diagnostic Imaging • Interventional Cardiology & Surgery • Clinical Systems
Healthcare Information Technologies • Services • Bio-Sciences

7. GE Commercial Finance
GE Commercial Finance offers an array of products and services aimed at enabling businesses worldwide to grow.
Services such as loans, operating leases, fleet management, and financing programs for all sizes businesses help customers create and take advantage of opportunities that enable them to reach their full potential.
Corporate Financial Services • Healthcare Financial Services • Capital Solutions • Real Estate

8. GE Consumer Finance
Under the GE Money™ brand, Consumer Finance is a leading provider of credit services to consumers, retailers, and auto dealers in countries around the world.
This diverse unit offers financial products such as private label credit cards, personal loans, bank cards, corporate travel and purchasing cards, auto loans, auto leases, mortgages, debt consolidation loans, home equity loans, and credit insurance.
GE Money™ provides an alternative to high street banks, with products like credit cards, buy-now-pay-later plans, loans, mortgages, re-mortgages and insurance

9. Resourceful Accountable
Our Actions and Values
What we do
To help us drive and grow this rather large and diversified company (some call it the “GE Government”), GE has a simple set of actions that guides what we do:
Imagine: We put imagination to work for our customers, people and communities
Solve: We help to solve some of the world’s toughest problems
Build: We are a performance culture that builds markets, people and shareholder value
Lead: We are a meritocracy that leads through learning, inclusiveness and change
Our values guide how we work, and we do this with unyielding INTEGRITY.
How we work
Passionate Curious
Resourceful Accountable
Teamwork Committed
Open Energized

10. Our Integrity The Spirit and the Letter
A personal commitment by every GE employee to follow our Code of Conduct
COMPLIANCE
RE$ULT
“At GE Nothing -- not “making the numbers”, competitiveness or direct orders from a superior – should ever compromise our commitment to integrity
Every employee signs our integrity policy and participates in rigorous compliance training. We are not allowed to get orders whilst compromising Compliance.
Jeffrey R. Immelt
Chairman of the Board & CEO
“Statement of Integrity” 1/2002

11. GE – Making Growth a Process
Customers
Use process excellence to satisfy customers and drive growth
Lean Six Sigma
Net Promoter Score
Growth
Leadership Traits
Growth Leaders
Inspire and develop people that know how to help customers and GE grow
Innovation
Generate new ideas and develop capabilities to make them a reality
Imagination Breakthroughs
CECOR framework
Execute for
Growth
In order to grow GE at a rate of about 8% per year, every year; we have to at least make Growth a process.
We start with the Customers; we’ll make sure that they are satisfied because we help their growth.
GE believes that Innovation, where ideas are made into reality and Technology which fits, be it in products, contents or services will fuel Commercial Excellence: where The Sales and Marketing Force will have “FUN” in bringing this to the Global Market. The good thing is, creative and energized Sales and Marketing Force will in turn inspire and further develop Leaders who are focused on growth, who’s objective is Customer satisfaction and their growth.
Emerging Markets
Globalization
Create opportunities everywhere and expand in developing global markets
Great Technology
Have the best products, content and services
Commercial Excellence
Develop world-class sales and marketing talent and demonstrate the value of “one GE”
New Product Introduction
One GE: Enterprise Solutions
& Brand

12. ecomagination : Committed to Deliver
Keep the public informed on progress 4. 3.
Improve our energy efficiency and lower our GHG emissions 2.
Grow revenues to US$20B by 2010 by delivering customer value 1.
Increase R&D investment from US$700M to US$1.5B by 2010
Customer Value
Products Certified
Significantly and measurably improving
GEnx, GE90-115B, Earth Rewards Cards, Evolution Rail, Desalination, Pure Water Membrane, Solar, Wind Energy, Energy Smart CFLs, etc.
2005 17
Operating Performance
Environmental Performance +
This is a great example where we focus on our customer first.
As a result of our research and engagements, we saw very real challenges facing our customers and an incredible opportunity to deliver GE solutions that address those challenges.
With that in mind, we formulated the ecomagination strategy and a made four key commitments to make sure we deliver on ecomagination:
First, GE will increase its R&D investment in ecomagination technologies to $1.5 B per year so that we can bring you more and better solutions.
For GE invested $900 million in cleaner technologies in 2006
Second, by delivering customer value – in terms of better operating and environmental performance - we will deliver shareowner value in the form of increased revenues.
GE has increased its ecomagination pipeline by 50% over the last year — from 30 products to 45.
2006 revenues at $12 billion; orders and commitments have increased to $50 billion.
Third, we will “walk the talk” and will employ the same technologies we are asking our customers to invest in. And thereby reduce our own Green House Gas emissions by 1% by 2012.
GE is on track to reach its internal commitment. GHG emissions in 2006 from operations have been reduced by about 4% from the 2004 baseline. GHG and energy intensity have been reduced by 21% and 22% respectively compared to 2004.
Fourth, we will keep the public informed as to how GE is doing in its pursuit of ecomagination.
GE is keeping the public informed via its ecomagination Web site, dozens of global conferences and stakeholder events
Customer Value
We’ve spoken quite a bit about addressing customers’ economic and environmental challenges with ecomagination solutions.
To ensure that GE delivers customer value on these fronts, each ecomagination product or service must meet two key criterion:
They must significantly and measurably improve OPERATING PERFORMANCE and ENVIRONMENTAL PERFORMANCE. This is not an either or, proposition.
To ensure that GE’s ecomagination solutions meet these two criterion, we put each product or service through a rigorous, data driven certification process that includes an independent third party audit.
Smartburn Rail, Proficy Plant App. Software, CMH Lamps, LEDs, Cooling Systems, Fuel Treatment, Demineralization with RO, etc.
2006 45
Lower Electricity Usage
Improved Fuel Consumption
Increased Efficiency
Economical Maintenance
Reduced emissions – NOx, SOx, Hg and CO2
Zero Emissions (Renewable Power)
Reduced Mercury Content (Lighting)
2007
50+
Hybrid Rail Locomotive, Trip Optimizer Software, Homebuilder program, ZeeWeed Ultrafiltration, etc.

13. Light Emitting Diode (LED)
GE Green Technologies
Energy:
Lighting:
Propulsion:
Solar Wind
GE90-115B 22% better fuel efficiency
Light Emitting Diode (LED)
Biogas IGCC
Diamond Precise ® Lamp
Compact Fluorescent Lamp (CFL)
Evolution Series Locomotive
Cuts key emissions by 40%
10% lower lifecycle costs
Up to 75% less electricity usage; Last longer
Materials: Solar Control Lexan Sheets
Water: Wastewater Reuse System
Membrane Bioreactor (MBR) System
Turns facility wastewater into high quality (non-potable) reusable water stream
Relatively small footprint
Simple, automated operation
Easier to implement for new construction
Reduces fresh water use by %
A unique additive able to specifically block heat producing infra-red waves in visible light ...
Let me just point out a few things quickly:
Solar Energy
The earth receives more energy from the sun in just one hour than the world uses in a whole year.
Worldwide photovoltaic installations increased by 927MW in 2004, up from 574 MW installed during the previous year. In 1985, annual solar installation demand was only 21 Megawatts.
Solar Energy (photovoltaic) prices have declined on average 4% per annum over the past 15 years. Progressive increase in conversion efficiencies and manufacturing economies of scale are the underlying drivers
residential solar energy system typically costs about $8-10/watt installed. Where government incentive programs exist, together with lower prices secured through volume purchases, installed costs as low as $3 to $6/ watt - or some cents per kilowatt hour can be achieved. Without incentive programs, solar energy costs (in an average sunny climate) range between 22-40cents/kWh for very large PV systems.
This is truly a distributed generation option… at the point of load.
No new T&D required
Great at offsetting peaks…reducing strain on T&D
Competes w/ Retail prices…not wholesale
Reduced heat buildup … 25% to 40% energy savings

14. ASEAN Integration is good for GE…. and ultimately for all business
One market of more than 500 million people
Boasts a collective GDP of USD 750 billion
Commitment to AFTA
Simplified/harmonized rules and regulations
For a company like GE, as we’ve just learned, ASEAN Integration is good.
Whilst GE has been doing business in the ASEAN countries before even ASEAN was “born”, nevertheless we are excited of the integration of ASEAN and of 2015.
We believe GE can really support The Regional collaboration in the Trans-ASEAN Gas Pipeline (TAGP) and the ASEAN Power Grid (APG) Projects, for example.

15. Southeast Asia Economics
Real GDP Growth
Real GDP Growth 2007
Average GDP Growth = 5.5% % %
Real GDP by Country 2007
Total GDP Size at current market prices (US$ bn) = 1,133
The ASEAN Market is an exciting market, its GDP growth is higher than the Global GDP.
Sources:
World GDP Growth taken from EIU – “Singapore: 5-year forecast table” 28 July Same titled report published on 11 Jan 2007, also used to update 2006 to 2010 numbers
SEA Real GDP Growth
2001 to 2009: Retained numbers from previous powerpoint
(Not clear about how SEA is defined here – which countries included in calculations?)
Source: Economist Intelligence Unit
SE ASIA Growing > Global GDP

16. GE in Southeast Asia 2006 US$3 Billion Revenues 20% Annual Growth 8,921 Employees
Vietnam
Philippines
Cambodia
GE Asia Revenues (US$ MM)
2006
% of Asia
% of Int’l
Japan
6,288
28.8
8.0
China Region
5,036
23.0
6.4
Australia & New Zealand
4,454
20.4
5.7
Southeast Asia
3,008
13.8
3.8
South Korea
1,687
7.7
2.2
India
1,391
1.8
Total
21,864
100.0
27.8
Thailand
Brunei
Malaysia
Singapore
Indonesia
In 2006 GE’s revenue in Southeast Asia was about US$ 3 Billion. We’ve seen 20% annual growth for the past 5 years.
Ladies and Gentlemen, this revenue represents about 14% of total Asia and about 4% of Total International Revenues.
ASEAN is important to GE, we are here to stay and to grow.
Total 2006 GE Int’l Revenues = US$ 78.5 bn

17. GE – a part of ASEAN Community
At GE, giving back is both an individual employee activity as well as an organizational effort
GE Volunteers – spend over 1 million hours of community service every year, running community projects in education, health, disaster aid, and environmental education.
Since we are here to stay and grow together with The ASEAN Community, we need to be part of the community. We are here in good times and bad times.
Then read the chart!
Singapore, July 2007 : Walkathon, raised S$ 5000 for Disability Sports Council
Indonesia, ongoing : Adiwiyata program supporting “green curriculum” nationwide
Thai, 2006 : building homes for tsunami surviving communities

18. Disaster Relief
The GE family contributed more than $50 million in cash, products and services to respond to the Indian Ocean tsunami, the Gulf Coast hurricanes in the United States, and the South Asia earthquake.
GE mobilized water purification systems, power generation, medical devices and more to provide relief in South Asia and the Gulf Coast.
GE also raised an additional $82 million in relief funds via the telethons broadcast on the NBC networks.
During the recent and past few years disasters, The GE family contributed more than $50 million in cash, products and services to respond to the Indian Ocean tsunami, the Gulf Coast hurricanes in the United States, and the South Asia earthquake.
GE mobilized water purification systems, power generation, medical devices and more to provide relief in South Asia and the Gulf Coast.
GE also raised an additional $82 million in relief funds via the telethons broadcast on the NBC networks.
GE Volunteers continue to give their time to help victims of disaster recover and rebuild.

19. We wish ASEAN the very best and congratulations on its 40th Anniversary;
GE thanks ASEAN Countries for the business and we give our commitment to stay, invest and to help further build ASEAN Member States.
Thank you for the opportunity given to share about GE with the Forum.