1. Howard Lake Fundraising UK Ltd www.fundraising.co.uk hlake@fundraising.co.uk @howardlake How to fundraise with social media www.flickr.com/photos/rosauraochoa/3256859352

2. since November 1994

3. Summary why Facebook, Twitter etc matter to fundraisers approaches to use key tools to use how to measure results

4. © 2010 Fundraising UK Ltd www.fundraising.co.uk 1. Why Facebook, Twitter etc matter to fundraisers Photo: weishenggg www.flickr.com/photos/weishengg/3406975777

5. They impact on all fundraising

6. Numbers of people 800+ million active users 50% of users log on to Facebook at least once each day More than 29 million active UK users (10% aged 50+) Average user creates 90 pieces of content each month 1 1

7. It’s the norm 57% of over-16s in the UK are using the Internet for social networking, up from 43% in 2010 18% of those over 65 use social networks 31% of UK adults have sold something online –Office of National Statistics, September 2011

8. 48 hours of video is uploaded to YouTube every minute 2 billion video views each day More than 5 billion photos 200+ million users 100 million users 10 million users 10 million user IDs

9. www.photoweeklyonline.com/the-number-of-photos-on-facebook-is-exploding-infographic/

10. If UK Internet use were just one hour www.hitwise.co.uk www.hitwise.co.uk September 2011 2 2 3.4 billion hours spent online in UK in August 2011

12. 3 3

13. After Oct 2009 Indonesia, Philippines and Vietnam appeal 4 4

14. 5 5

15. © 2010 Fundraising UK Ltd www.fundraising.co.uk 6 6

16. Free tools 7 7

17. Social media? It’s the web

18. 2. What to do: approaches to use Photo: www.flickr.com/photos/hawee/3227480813/

19. Rule 1: follow your donors* * and sometimes your gut www.flickr.com/photos/mfinleydesigns/3652807080

20. Be focused Think of your online content as –owned –earned –bought

21. Owned content Make your website as good as it can be –support all fundraising –gather data –reflect the whole organisation –ensure it can be found easily on search engines

22. www.google.co.uk/analytics

24. Expect & encourage help

25. © 2010 Fundraising UK Ltd www.fundraising.co.uk

26. Encourage promotion You don’t even need a Facebook presence Add the ‘like’ button to your web pages More than 250 million people engage with Facebook on external websites every month www.facebook.com/facebook-widgets/

27. New: social search plus.google.com

28. Now, start watching Search for and identify those who mention you

31. Think local; find influencers Find influential Twitterers in your town: tweet.grader.com/location tweet.grader.com/location

32. Find friendly bloggers

33. How valuable is a tweet? Facebook shares generated an average of $2.52 Email shares worth $2.34 LinkedIn shares worth $0.90 Tweets just $0.43 blog.eventbrite.com/social-commerce

35. Add social media to email

36. 1. Key tools, why they matter 3. Key tools

37. © 2010 Fundraising UK Ltd www.fundraising.co.uk

38. On Twitter we found...

40. Twitter got us on BBC 1 One Show

41. Free agent fundraisers Expect more of us! We’ve got the tools and we know how to use them! Find your free agent fundraisers, inspire them, support them: search social media regularly make photos, images, text available for them to share Expect them to be ahead of you Don’t expect to keep them as committed donors

43. Using Facebook

44. © 2010 Fundraising UK Ltd www.fundraising.co.uk

45. How to post effectively Frequency Timing Length Content types

47. Make a better page Explore other orgs’ Facebook pages What do they do (well)? What should your page do?

48. Link Facebook to your site www.facebook.com/facebook-widgets/

49. Make supporter actions social 20% of sponsors do this For every person who shares a link via Facebook Connect, one person comes back to Justgiving

50. Social commerce

53. Add clickable links to videos

55. Write for retweeting Want others to retweet your message? Since retweets insert the sender’s Twitter name at the beginning, don’t use all 140 characters How much space? 20 characters? Photo: gingiber on Flickr.com www.flickr.com/photos/gingiber/3545841427/ www.flickr.com/photos/gingiber/3545841427/

56. 26 October 2010

58. Now phone blogs (phlogs) The Children’s Trust broadcast live online via mobile phone at 2009 London Marathon

59. 4. How do you measure impact?

60. Use tools’ own stats

62. The activity during the Spending Review announcement last week from October 19th - 23rd http://marcusromer.posterous.com/1103314-tweet- impressions-on-twitter-last-wee

63. Track URL clickthroughs

64. 5. So, what should you do? Be clear what your objectives are Get the basics of your website and email communications right (Re)build for mobile Use third-party online fundraising services Explore social networking sites (search for your charity) and tools e.g. RSS, blogs. Build community – encourage users to add their content on your site (or your areas on other sites)

65. © 2010 Fundraising UK Ltd www.fundraising.co.uk Ask and learn in person www.nfptweetup.org.uk

66. The revolution will not be televised. It will be YouTubed.

67. Find out more www.bethkanter.org www.johnhaydon.com www.fundraising.co.uk/news/new-media www.fundraising.c www.nfptweetup.org.uk

68. Thank you Howard Lake Fundraising UK Ltd www.fundraising.co.uk hlake@fundraising.co.uk 01206 579081 www.twitter.com/howardlake www.twitter.com/ukfundraising www.twitter.com/howardlakeing