2. Contents Program Overview Enrollment Process Frequently Asked Questions

3. Program Overview

4. Enhanced Program Premium Program Will Drive Increased Loan Volume! The Invest in America Credit Union Member Discount from GM has been enhanced to drive more loans to your credit union. By enrolling at the Premium Level, credit unions can maximize loans while offering this valuable discount and benefit of membership to their members. Premium benefits have been enhanced in many ways: Free custom marketing materials are available to help your credit union optimize program results and increase auto loans Subvented-rate loans are not compatible with the Credit Union Member Discount from GM, driving loans back to the credit union.

5. Participation Level Comparison Program Offer BenefitsPremiumStandard Preferred Pricing XX Not compatible with GM subvented rate financing XX Custom inserts/take ones X General inserts/take ones XX General lobby posters XX Custom web banners X General web banners XX

6. Participation Level Comparison Program Offer (con’t) BenefitsPremiumStandard Email services from CUSG XX E-statement creative XX Newsletter articles and email messages copy XX Email templates XX Website and social media content XX Weekly emails of in-market members XX Loan links on GM microsite XX Access to GM special offers X Occasional GM email marketing services X

7. Custom Statement Insert Premium Enrollment Level Benefit Variable Fields Credit union name Credit union URL to direct members where to apply for loans Credit union logo Loan rate Web disclaimer

8. Premium Level Annual Marketing Requirements (Jan – Dec) Premium Complete any combination of two (one within first 6 months of enrollment and both annually thereafter): Include in quarterly statement inserts/E-statements A direct mail/loan promotion piece Conduct GM email marketing campaign Complete all: Promote through newsletter/website articles within first 6 months of enrollment and annually thereafter Utilize lobby materials within 60 days of enrollment and ongoing thereafter – take ones, posters Place GM web banners or links on website home page and loan page within 30 days of enrollment and ongoing thereafter Include consumer overview piece in Human Resources new hire and employer group packets within 60 days of enrollment and ongoing thereafter

9. Standard Level Annual Marketing Recommendations (Jan – Dec) Standard Complete one (within first 6 months of enrollment and annually thereafter): Include in quarterly statement inserts/E-statements A direct mail/loan promotion piece Conduct GM email marketing campaign Complete all: Promote through newsletter/website articles within first 6 months of enrollment and annually thereafter Utilize lobby materials within 60 days of enrollment and ongoing thereafter – take ones, posters Place GM web banners or links on website home page and loan page within 30 days of enrollment and ongoing thereafter

10. Launch Timeline Date Activity Jan 18, 2012  Program enhancements announced to Leagues March 2, 2012  Program Overview posted in Partner Center  Credit unions advised via email that program opt-ins are ready to be accepted  Opt-in form posted in Partner Center March 8, 2012  Program enhancements announced to CUs via IIA Newsletter Moving forward  All CUs remain eligible for Preferred Pricing  CUs that opt-in for revised program eligible for benefits  All credit unions currently not signed up must enroll at either the Standard or Premium level to receive benefits of the enhanced program

11. Enrollment Process Credit Union Experience

12. 1.Click on the link below and then on the GM sign up form banner: http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html 2.Enter your IIA Partner Center username and password to access the one page web enrollment form and select your promotional level 3.Click to accept terms 4.A “Thank You” page is displayed with information about the next steps. 5.An email will be sent to confirm the promotional level selected and the associated marketing requirements 6.Additional emails will be sent with instructions for ordering marketing materials and confirming promotional activities

13. Step 1: Go to LoveMyCreditUnion.org, click on Partner Center

14. Step 2: Click on Credit Union Enrollment Forms

15. Step 3: Click on GM Enrollment Form

16. Green = if you already have a password Red = If you don’t have a password and need to request one Step 4: Next Action Depends on If You Have a Password

17. Step 5: Enter Email Address and Password -OR-

18. Step 5: Request a Password

20. Step 6: Complete Enrollment Form

25. Frequently Asked Questions Question:Does my credit union have to enroll? Answer:Yes, to receive the benefits of the Premium program you must enroll. However if you were previously signed up for Big Ticket your Credit Union already has access to the Standard Program benefits. Question:Is there a deadline to enroll? Answer:No, all Credit Union Members remain eligible for Preferred Pricing. Question:What are the main differences between the Premium and Standard enrollment level? Answer: Employee pricing for credit union employees who own a non-GM make vehicle Custom inserts/take ones Custom web banners Access to occasional GM special offers Occasional GM email marketing services For a complete list of FAQ’s go to: http://www.lovemycreditunion.org/FAQs-829.htmlhttp://www.lovemycreditunion.org/FAQs-829.html