1. PBS HD Roadmap NETA Conference January 23, 2008

2. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive DBS & Cable rollouts HD sets in homes

3. “Name the Channels you would like to have in high definition.” Source: Horowitz Associates, 2007

4. HD: The New Standard “Primary” video carriage post transition Stations need to customize & brand Accommodate the increasing amounts of HD in the pipeline HD will become submission standard …all lead to an “HD NPS.”

5. Programming Plan All HD NPS by Fall 2008 Simulcast prime, adding 1 night at a time –By late March, Mon/Tue/Wed simulcast –Before fall 08, all 6 NPS nights simulcast By early 2009, get to HD-X and HD-XP Majority of primetime shows native HD by analog shutoff

6. Programming Plan FY07 HD content: –153 hrs unique original “GA” HD (7%) FY08 HD content goal: –300 hrs unique original “GA” HD (16%) Mid-FY08: Projecting 395 hrs –31% over goal –21% of “GA” HD Widescreen: add another 150 hrs

7. Move to HD NPS Stations want HD channel to match NPS Finite bandwidth on IXC = reductions Cannot replicate current time zone feeds Leads to 3 HD feeds: –HD X – 24/7 packaged east coast feed –HD XP – 3 hour delay of HD-X –HD Soft Feed channel

8. Implications All stations in CT/MT will have to time- shift HD Schedule X and XP are downconverted AT STATIONS from HD-X and HD-XP Number of Kids feeds reduced Stations will need to customize NPS as they do now, but in HD

9. XNPS-1NPS-2NPS-3NPS-4V-meXPWorldCreate Reserved for Non Real Time Distribution PBS HD Channel ET/PT Prime Time HD Soft feeds MontanaNDI Annenberg (until fall 08) APTRegionalsNETA Current Interconnection Usage

10. HD NPS Interconnection Usage Reserved for Non Real Time Distribution HDX (East) (Packaged 24/7 NPS) HD XP (West) (Packaged 24/7 NPS) MontanaNDITBDAPTRegionalsNETA CreateV-meWORLDSD Soft HD and SD Soft Feeds (NewsHour, Plus, SIP, Promos, HD Regionals, Previews)

11. Technical Implications IRDs –Profiles for selecting different HD services –Supports upconversion and down conversion –Multiple interfaces for servers Master Control –Can it originate HD ? –Do you produce HD interstitials? Time delay servers

12. HD NPS Next steps Four Round Robins completed IXC Cmte approved Transponder Plan, awaiting PBS Board approval Develop implementation plan with milestones to get to HD-X/XP Develop “date certain” for HD only submission