1. THE POWER TO CHANGE THE WORLD 1

2. What is Junior Energy? Junior Energy's mission is to work in classrooms and schools to help children discover how they can positively impact the planet by engaging their parents, family, friends and neighbors in small, simple actions. 2 **Junior Energy is 501(c)(3) organization

3. Components CurriculumVideoWebsite‘fun’ raise Fully integrated program incorporates four important steps to move kids from ideas to action 3

4. Benefits 4 FREE FLEXIBLE SIMPLE

5. Goals 5 To show students that one person can make a difference-- -and a team of people can make a big difference. To educate students about environmental changes that can be made in their own homes. To change household behavior through easy actions; starting with switch to CFL bulbs. To raise funds for environmental school programs. GOALS

6. Clinton Global Initiative Commitment 6 Junior Energy, in its initial three years, has the potential to impact an estimated 10,000 families in at least three states, including New York, New Jersey, and Pennsylvania. This will save at least 60 million kWh and eliminate more than 94 million pounds of greenhouse gas emissions.

7. Progress to Date  November 08: Launch in PS 187, NY a SUCCESS  February 09: PS 59 (NY) and Sicomac School (NJ)  March 09: PS 20 (Queens), MS 278 (Inwood), Closter (NJ)  April 09: Norwood (NJ), PS 24 (Bronx), Petrides School (Staten Island), Cresskill (NJ)  Partnerships: TCPi, Project Green Schools, Solar One, Finding Dulcinea, Ultimate Gaga, National Environmental Education Week, UFT 7

8. The 3 E’s Junior Energy Philosophy 8

9. Building Blocks 9 empowerment environmenteducation

10. Empowerment  Young people are the next generation of leaders  In a national survey of kids ages 8-12, 85 percent of respondents believed that they could lead their family to do what is needed to consume less energy in the home.*  Junior Energy gives students the resources to understand today’s most pressing problems and the tools to take action on them. 10 *Source: Ad Council

11. Education 11 (friends) (families) teachers (friends) (families) kids (friends) (families) parents

12. Environment 12 EnergyWater Waste Natural Resources

13. Action 13 If every child in America changed one light bulb, each year we would save enough energy to light nearly 2 million homes and reduce energy bills by $380 million. In addition, the savings in greenhouse gases would be equivalent to the emissions from more than half a million cars.

14. How it Works 14

15. Fundraiser Specifics  Approximately $1 per pack of bulbs goes back to your school  All proceeds remaining after the actual manufacturer cost of the bulb go directly to the school  Junior Energy does not keep any of the funds – we are a privately funded non- profit organization 15

16. Pricing per Bulb Home DepotJunior Energy 14w$2.25$1.66 (26% savings) 23w$3.44$2.33 (32% savings) R30$5.00$4.00 (20% savings) R40$7.00$4.00 (75% savings) 16

17. How It Works 17 Schools/Districts/Parent Teacher Association (PTA) sign up with JE Education through curriculum, website, video (all optional components) Students play the Light Bulb Treasure Hunt to ID all incandescent bulbs in their homes Students order replacement bulbs online or in schoolOrders are sent to the school for pick up

18. On-Line Follow Up 18 Use our calculator to find out how much you can save Calculate Read about projects at other schools Read Send emails to friends about Junior Energy Send Post messages, questions and success stories Post

19. Keys to Success  In-school champion: PTA, Teacher or Parent  Creative marketing plan: innovative ideas  Know your audience: help schools tailor program  Engage students: marketing, selling, distribution  Information: be sure parents understand the product  Setting goals: have number of bulbs, GHG reduction or project in mind  Every student is a winner: anyone who changes a bulb is a hero 19

20. Feedback Loop 20 # bulbs changed Lbs of avoided emissions Energy savings Fundraiser Site hits Length of page use Track emails/comments Website Survey teachers/students Track use of curriculum Classroom

21. Mercury Concerns  Bulbs purchased have least amount of mercury of CFL’s on market (about 1.7 mg)  All regular fluorescent bulbs now used in offices and schools have mercury in them---a standard T-12 bulb has ~12 milligrams  Junior Energy site provides instructions for bulb accident clean-ups and recycling  Proper handling will prevent breakage---bulbs will be packaged for safety 21

22. THANK YOU 22