2. 1 Breakout Session # Carly J. Cox, CFCM, Fellow, Director of Contracts, Peerless Technologies Corporation Jessica Friedman, Director of Marketing, NCMA Sunday, July 21, 2013 8:15-9:00 AM, 9:15-10:00 AM Developing Your Chapter’s Social Media Strategy

3. 2 What You Must Know About Social Media Social Media Platforms –Facebook –Twitter –Linked In –YouTube –Instagram –Blogs/Others

4. 3 What You Must Know About Social Media PlatformPrimary FeatureBenefits FacebookConnects personal contactsShow & tell TwitterSmall bursts of informationReal time updates Linked InConnects professional contactsProfessional networking InstagramPhoto/Video sharing“Scrapbook” BlogsRobust contentAuthor controlled content You TubeVideoLarge audience

5. 4 What You Must Know About Social Media What’s in it for your chapter? –Brings value –Connects –Communicates –Creates community

6. 5 NCMA Chapter Facts How NCMA Members Use Social Media* * Data from 2013 Membership Survey

7. 6 What types of posts should I make?

8. 7 LinkedIn – www.ncmahq.org/linkedinwww.ncmahq.org/linkedin –11,068 members YouTube – www.youtube.com/ncmahqwww.youtube.com/ncmahq –6,367 views Facebook – www.facebook.com/ncmahqwww.facebook.com/ncmahq –2,543 likes Twitter – www.twitter.com/ncmawww.twitter.com/ncma –1,776 followers Flickr – www.ncmahq.org/flickrwww.ncmahq.org/flickr –2,050 photos Where are NCMA members?

9. 8 See What Other Chapters Are Doing Specific Chapter Examples –Pentagon Chapter First 5 likes get free items –Dayton Chapter Register for event through Facebook and receive event discount –Others?

10. 9 Lessons Learned from the Audience Audience participation –What works for you? –What hasn’t worked for you?

11. 10 What You Must Know About Social Media Make sure people know about your platforms Not a one stop solution Use multiple marketing strategies to reach the chapter members and non members