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KHON KAEN CERAMIC Co., Ltd 204 MOO 4 MITTAPAB RD. T.BANHAD KHONKAEN 40110 TEL. 043-218105, 081-9641266, FAX. 043- 218106-7 www.kkceramic.com E-Mail.Thawat@kknet.co.th Mr. THAWATCHAI HENGPRASERT MANAGING DIRECTOR
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PRODUCT
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TOPICS 1. Background & Capital Source 2. Business Strategies for Competitiveness 3. Strategies for Maintaining Growth & Production 4. Products, Segmentations 5. Marketing Techniques & Distribution 6. Problem & Solutions 7. Future Target
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Founded :1991 Capital Register:US. 100,000.- Employees:105 Bank:TMB, KBANK 1. Background & Capital Source
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2.1 H.R. 2.2R&D 2.3Build Teamwork 2.4Segmentations / Export target 2. Business Strategies for Competitiveness
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3.1 Production 3.2Inventories Control 3.3Raw Mat Check 3.4Add Q.C. (Preventive) 3. Strategies for Maintaining Growth & Production
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4.1 Mass Products 4.2Fix Segmentation 4.2.1 Domestic: Customer Class 4.2.1 Export : Developing Countries 4. Products, Segmentations
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Domestic: -Wholesalers -Retailers Export : Indochina Region 5. Marketing Techniques & Distribution
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6.1 Energy 6.2 Manpower 6.3 Transportation 6.4 Raw materials 6. Problem & Solutions
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7.1 Diversify New Product 7.2 Maintain Old products with new design 7.3 Export New Market 7.4 Enter Capital Market “ MAI “ 7. Future Target
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