1. John Lopes, Josh Lobo, Jose Vargas, Nielson Lopes August 16, 2010 THE DOG WALK 1

2. Our business idea and why we selected our business: Our business is a dog walking service. We chose this because we have dogs as pets, and we know it gets tiring to take care of a dog, especially when you are older and busy. Mission Statement: The mission of the Dog Walk is to provide a service to busy and elderly people who don’t have enough time or energy to walk their dogs. We will insure their dogs are walked, fed and taken care of. We will offer all this at an affordable price. Type of business: Our type of business is a service. Business Profile 2

3. Qualifications and Resources We are very polite employees and good communicators. Have experience in raising dogs. Walk around local parks. Discount card for pet store. Have extra leashes in advance. Enjoy working outdoors. 3

4. Cost of Materials/Direct Labor Definition of One Unit: Direct labor (wage per hour) Time (in hours) to make one unit Direct labor cost per unit ($) $7.50 1 hour $7.50 TOTAL TOTAL $ 7.50 Material Description Cost /Quantity Cost per Unit ($) Dog treats $12.99/6 bags $.05 TOTAL TOTAL $.05 TOTAL MATERIALS/DIRECT LABOR TOTAL MATERIALS/DIRECT LABOR $ 7.55 4

5. Economics of One Unit Definition of One Unit One hour of dog walking (multiple dogs) Selling Price per Unit $ 10.00 per hour (average of 6 dogs) Direct Labor $ 7.50 Materials $.05 x 6 dogs = $.30 Total COGS Per Unit $ 7.55 Gross Profit Per Unit $ 2.45 5

6. Competition CompetitorPriceLocationQuality Cape K9 Cardio varies Falmouth, MA Good Just Walking The Dog varies Braintree, MA good Competitive Advantage Two reasons why customers will purchase our service over our competitor’s: We will feed the dogs. We will do some basic training. 6

7. Marketing Mix & Plan Price:$10 per dog per hour Place: Josh's home Product: Dog walking service Promotion: Business cards, flyers, radio, internet, walking ads, sponsorship. 7

8. Target Market Location: Greater New Bedford area Population: Males-Females ages 30 and over Personality: Animal lovers who are too busy to walk their dogs; average to higher income people 8

9. Start-up Investment Description of Supplies Vendor Name Price Business license City Hall $ 40.00 Start up Advertisement Wal-Mart $ 100.00 LeashesWal-Mart $ 30.00 ScooperWal-Mart $ 15.00 CASH RESERVE covering 3 months of operating costs $ 375.00 Estimated TOTAL START-UP INVESTMENT $ 560.00 9

10. Financing Strategy for Total Start-up Investment SourceAmount Personal Savings [ Summer Job] $400.00 Relatives/Friends$160.00 Total: $ 560.00 10

11. Average Monthly Operating Costs Type of Operating Cost Monthly Cost Cell Phone $ 50.00 Advertising $ 35.00 Insurance $ 40.00 TOTAL Monthly Operating Costs $ 125.00 11 THE DOG WALK

12. Monthly Sales Projection Month Units Sold January 40 hours February 80 hours March 120 hours April 240 hours May 200 hours June 120 hours July August 80 hours September 55 hours October 120 hours November 80 hours December 120 hours Total = 1,375 hours 12

13. Projected Yearly Income Statement Selling Price Per Unit $10.00 $10.00 # of Units Sold 1,375 hours 1,375 hours Total Sales $ 13,750.00 Total COGS $ 10,381.25 Gross Profit $ 3,368.75 Total Fixed Cost $ 1,020.00 Total Variable Cost $ 480.00 Unforeseen $ 1,684.38 Total Operating Costs $ 3,184.38 Profit before Taxes $ 184.38 Less Estimated Taxes @13% $ 23.97 Net Profit $160.41 + labor @ $10,312.50 = $10,472.91 13

14. Return On Investment Return on Investment (ROI) 1,870.2% For every $1 dollar invested, our bsiness earned : our bsiness earned : $18.70 $18.70 14

15. Return On Sales Return on Sales (ROS) 76.16% For every $1 dollar of sales, our business earned : our business earned : $.76 $.76 15

16. Philanthropy Plan We at the Dog Walk, will donate our time once a week to the local animal rescue league of New Bedford, helping them walk and clean their dogs. 16

17. Business & Educational Goals  Business Short term goalShort term goal -Getting our business started by September Long term goal Long term goal Expand to surrounding cities Educational Short term goal Graduate from high school Long term goal Attend college 17

18. Time Management Plan Business schedule for a typical week  Entrepreneurship Hours: 15  School Hours: 35  Work Hours: 6  Personal-Time Hours: 106  Extracurricular: 6 18

19. If you can talk the talk You can walk the dog Thank you for your consideration of THE DOG WALK